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BEIJING, April 9 (Xinhuanet) -- Computer animation1(动画) has a problem: When it gets too realistic, it starts creeping people out.
Most recently, moviegoers complained about the near-realistic depiction2 of humans in Disney's 3D flick3 "Mars Needs Moms."A theory called the "uncanny valley" says people tend to feel attracted to inanimate objects with human traits, the way a teddy bear or a rag doll seems cute. People's affection grows as an object looks more human. But if it becomes too human-looking, people suddenly become repulsed4.
Instead of seeing what is similar, we notice the flaws, and the motionless eyes or awkward movements suddenly make the viewer uncomfortable.
"Mars" may have plunged5 to the bottom of this valley of fear. "People always comment on things feeling strangely dead around the eyes," says Chuck Sheetz, an animation director of "The Simpsons" and a professor at the University of California, Los Angeles, the United States. "If it gets too literal, it starts to feel false or has a strange effect."Skin texture6 that's slightly off really leaves people unsettled, says Patrick Markey, a psychologist and director of Villanova University's Interpersonal Research Laboratory.
The near-realistic animation championed by producer Robert Zemeckis uses motion-capture technology, where actors are covered with dots and skin suits and have their performances captured on computer. The dots provide the frame, and the rest is filled in with computerized graphics7.
"Mars" creates humans that are more realistic and detailed8 than Zemeckis' earlier attempts in "Beowulf" and "The Polar Express" - both criticized for inviting9 this discomfort10. The greater detail might have made things worse.
Doug McGoldrick, who took his two daughters to see the movie, says the faces of the main characters "were just wrong." Their foreheads were lifeless and plastic-looking, "like they had way too much botox," says the 41-year-old photographer in a Chicago suburb.
Marc Kelley, a 32-year-old pastor11 in Allegan, Michigan, who went with his two young children, says he found the renditions of characters "all annoying in their own way."Indeed, when the mother of the main character Milo mentions the word "zombies" at the start of the movie, it conjures12 up a feeling that the characters themselves are undead.
Animation experts say the key to success is to be only authentic13 enough to tug14 at the viewer's heart strings15.
The best example was "Avatar," the 2009 blockbuster that made US$2.8 billion worldwide. The humanoid, but blue-bodied Na'vi were alien enough not to trigger the inner rejection16 mechanism17.
"My personal opinion is try to stay away from photo-real with a human," says Greg Philyaw, business development head at Giant Studios, which captured the performance of human actors for their digital re-creation in "Avatar." "Subconsciously18 you know what you're looking at isn't quite right."The Walt Disney Co, which declined comment, plans to shut the Zemeckis-run company ImageMovers Digital, which made "Mars," to cut costs. Disney also nixed a plan to fund and distribute Zemeckis' "Yellow Submarine," a half-finished work he is now free to shop to other studios. Zemeckis declined comment.
"Mars" had an estimated US$150 million budget, but has brought in just US$34 million globally since its March 11 opening.
To be fair, there were other problems besides being visually unnerving. For one, it appeared to be marketed at young boys who are interested in science fiction but also are closely attached to their mothers. Some young children also got scared about the plot involving mommy abduction.(本文由在线英语听力室整理编辑)
点击收听单词发音
1 animation | |
n.活泼,兴奋,卡通片/动画片的制作 | |
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2 depiction | |
n.描述 | |
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3 flick | |
n.快速的轻打,轻打声,弹开;v.轻弹,轻轻拂去,忽然摇动 | |
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4 repulsed | |
v.击退( repulse的过去式和过去分词 );驳斥;拒绝 | |
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5 plunged | |
v.颠簸( plunge的过去式和过去分词 );暴跌;骤降;突降 | |
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6 texture | |
n.(织物)质地;(材料)构造;结构;肌理 | |
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7 graphics | |
n.制图法,制图学;图形显示 | |
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8 detailed | |
adj.详细的,详尽的,极注意细节的,完全的 | |
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9 inviting | |
adj.诱人的,引人注目的 | |
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10 discomfort | |
n.不舒服,不安,难过,困难,不方便 | |
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11 pastor | |
n.牧师,牧人 | |
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12 conjures | |
用魔术变出( conjure的第三人称单数 ); 祈求,恳求; 变戏法; (变魔术般地) 使…出现 | |
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13 authentic | |
a.真的,真正的;可靠的,可信的,有根据的 | |
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14 tug | |
v.用力拖(或拉);苦干;n.拖;苦干;拖船 | |
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15 strings | |
n.弦 | |
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16 rejection | |
n.拒绝,被拒,抛弃,被弃 | |
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17 mechanism | |
n.机械装置;机构,结构 | |
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18 subconsciously | |
ad.下意识地,潜意识地 | |
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