Yahoo to acquire Interclick for $270 mln

 　　SAN FRANCISCO, Nov. 1 (Xinhua) -- Yahoo, which has been rumored¹ to sell all or part of its business, announced on Tuesday that it is buying data-driven advertising² network Interclick for around 270 million U.S. dollars.

　　Interclick is a technology company providing data targeted solutions and optimization³ technologies.

　　"This investment underscores our focus on enhancing the performance of both our guaranteed and non-guaranteed display business across Yahoo and our partner sites and, combined with Yahoo's reach and advertising leadership, will deliver a powerful solution for marketers," said Ross Levinsohn, Yahoo's executive vice⁴ president for the Americas region.

　　Some analysts⁵ said Interclick's technology could help Yahoo to grow its display advertising market share as Google and Facebook have gained on or surpassed the company in the area.

　　But the acquisition also raised questions considering Yahoo's financial situation after it reported last month its revenue in the last quarter decreased by 5 percent year-over-year. The company is also in a chief executive officer (CEO) search following the firing of former CEO Carol Bartz in September and amidst reports of a possible takeover.

　　Although in a financial struggle, Yahoo still has around 700 million unique monthly visitors and its news division is the biggest online news site with around 81.2 million unique visitors in August.

　　Tech giants like Google and Microsoft are reported to be considering providing finance for the acquisition of Yahoo by another company or a group of companies.

　　In a report on Monday, Bloomberg News reported that Yahoo is leaning toward selling Asian assets and redistributing the proceeds to shareholders⁶, rather than selling itself to a group of buyers. Yahoo's shares fell more than 5 percent after the possibility was reported.

1 rumored   

adj.传说的，谣传的v.传闻( rumor的过去式和过去分词 )；[古]名誉；咕哝；[古]喧嚷

参考例句：

• It is rumored that he cheats on his wife. 据传他对他老婆不忠。 来自《简明英汉词典》
• It was rumored that the white officer had been a Swede. 传说那个白人军官是个瑞典人。 来自辞典例句

2 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

3 optimization   

n.最佳化，最优化；优选法；优化组合

参考例句：

• Development of detergents has required optimization of the surfactants structure. 发展洗涤剂时，要求使用最恰当的表面活性剂结构。 来自辞典例句
• In the case of productivity tools and other non-entertainment-oriented products, this optimization means minimizing work. 对于生产工具和其他非娱乐导向的产品而言，这意味着将工作负荷降至最低。 来自About Face 3交互设计精髓

4 vice   

n.坏事；恶习；[pl.]台钳，老虎钳；adj.副的

参考例句：

• He guarded himself against vice.他避免染上坏习惯。
• They are sunk in the depth of vice.他们堕入了罪恶的深渊。

5 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。

6 shareholders   

n.股东( shareholder的名词复数 )

参考例句：

• The meeting was attended by 90% of shareholders. 90%的股东出席了会议。
• the company's fiduciary duty to its shareholders 公司对股东负有的受托责任