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SYDNEY, April 30 (Xinhua) --- Fashion Week Australia (MBFWA) has kicked off in Sydney, with local heroes Luke Sales and Anna Plunkett from Romance Was Born and State Deputy Premier1 Andrew Stoner hoping some of the world's leading fashion figures can inject some life into a troubled retail2 market.
Running from April 30 to May 4, the event brings together the cream of Australia's growing fashion world, with a selection of local industry leaders getting the chance to strut-their-stuff before an international audience of potential buyers and open contracts. "I'm very pleased to announce that we have hand-picked five local fashion icons3 to act as Fashion Ambassadors for Sydney and New South Wales during Mercedes-Benz Fashion Week Australia," Deputy Premier Stoner said.
Holding the Trade and Investment portfolio4 ensures the weeklong event keeps Stoner's close attention every year, with Australian retail turnover5 relatively6 stagnant7 despite a 2.5 percent rise in February 2012 compared with the same month last year.
Stoner announced a group of leading local fashion designers as event ambassadors, allowing Australian brands to get precious airtime in a global industry that doesn't keep much time down under. "These designers are all well-known throughout Australia and the world for their signature designs -- Camilla Franks for her colorful graphic8 prints, Camilla Freeman-Topper for modern silhouettes9 with her brother Marc, Dion Lee for his structured tailoring, Rachel Gilbert for her luxury embellishments, and Terry Biviano for her highly coveted10 shoe designs,"Stoner said.
Among the big names for the 2012 Fashion Week will be international guests including Rumi Neely from Los Angeles, Natalie Joos from New York, Bryan Boy from Manila and Candice Lake and Kirsty Hathaway from London.
The NSW government, through Destination NSW, is a major supporter of Mercedes-Benz Fashion Week Australia, which is a major highlight on the NSW Events Calendar.
Fashion is becoming an important industry for Sydney and the state of NSW, employing some 66,000 people across design, manufacturing, wholesaling11 and retailing12, and generating an income of around 7.5 billion U.S. dollars each year. "These days many international celebrities13 head straight to The Intersection14 in Paddington after touching15 down in Sydney, snapping up the latest offering from Sydney-based designers. Sydney has an exciting fashion, dining and arts culture, making our city the perfect stop for the stylish16 traveler,"Rachel Gilbert said.
Almost 40 percent of Australia's creative industries are based in Sydney or NSW with around 150,000 people in NSW directly employed in the sector17, across film, music, design and fashion.
During the MBFWA, NSW Trade & Investment will for the first time, in partnership18 with IMG, the Council of Textile and Fashion Industries of Australia (TFIA) and Aus-trade, actively19 match export-ready fashion designers with national and international fashion buyers and media representatives in a purpose-built business lounge on-site at Sydney Harbor's Overseas Passenger terminal.
Camilla Franks told Xinhua that Sydney was a unique location for casual style. "There's not many places in the world like Bondi, where you can step straight from the beach into small bars, world class restaurants and boutiques. Sydney is an amazing city full of color and inspiration for all that I design. I'm really excited about becoming a NSW Fashion Ambassador to spread the world on how beautiful it is to live and work here." Franks said.
点击收听单词发音
1 premier | |
adj.首要的;n.总理,首相 | |
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2 retail | |
v./n.零售;adv.以零售价格 | |
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3 icons | |
n.偶像( icon的名词复数 );(计算机屏幕上表示命令、程序的)符号,图像 | |
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4 portfolio | |
n.公事包;文件夹;大臣及部长职位 | |
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5 turnover | |
n.人员流动率,人事变动率;营业额,成交量 | |
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6 relatively | |
adv.比较...地,相对地 | |
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7 stagnant | |
adj.不流动的,停滞的,不景气的 | |
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8 graphic | |
adj.生动的,形象的,绘画的,文字的,图表的 | |
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9 silhouettes | |
轮廓( silhouette的名词复数 ); (人的)体形; (事物的)形状; 剪影 | |
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10 coveted | |
adj.令人垂涎的;垂涎的,梦寐以求的v.贪求,觊觎(covet的过去分词);垂涎;贪图 | |
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11 wholesaling | |
n.批发v.批发( wholesale的现在分词 );趸售,大规模买卖;批发(的);大规模(的) | |
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12 retailing | |
n.零售业v.零售(retail的现在分词) | |
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13 celebrities | |
n.(尤指娱乐界的)名人( celebrity的名词复数 );名流;名声;名誉 | |
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14 intersection | |
n.交集,十字路口,交叉点;[计算机] 交集 | |
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15 touching | |
adj.动人的,使人感伤的 | |
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16 stylish | |
adj.流行的,时髦的;漂亮的,气派的 | |
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17 sector | |
n.部门,部分;防御地段,防区;扇形 | |
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18 partnership | |
n.合作关系,伙伴关系 | |
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19 actively | |
adv.积极地,勤奋地 | |
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