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(单词翻译:双击或拖选)
RIO DE JANEIRO, July 9 (Xinhua) -- Coca-Cola has canceled a sponsorship deal worth 750,000 US dollars a year with Brazilian star Ronaldinho.
The beverage1 giant released a statement on Monday confirming its partnership2 with the 32-year-old, which began in November last year and was due to continue until 2014, had ended.
"Coca Cola recognizes the career and the value of Ronaldinho," the statement said. "However due to recent developments it has become impossible to continue the partnership."Ronaldinho quit Brazilian outfit3 Flamengo on May 31 and sued the club for 27 million dollars in unpaid4 wages, bonuses and moral damages.
It followed a turbulent 18 months at the Rio de Janeiro club in which he was beset5 by poor form and controversy6.
Following his departure, Flamengo has accused the midfielder of regular late-night partying, binge drinking and a lack of commitment to training.
It is understood Coca Cola was also unhappy that Ronaldinho was surrounded by Pepsi advertising7 during a press conference announcing his arrival at Atletico Mineiro.
"That was the last straw for the company but I don't think it was the only reason," ESPM marketing8 manager Marcelo Pontes told Estadao.
"He didn't perform up to expectations and his name was associated more with negative than positive news."
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1 beverage | |
n.(水,酒等之外的)饮料 | |
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2 partnership | |
n.合作关系,伙伴关系 | |
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3 outfit | |
n.(为特殊用途的)全套装备,全套服装 | |
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4 unpaid | |
adj.未付款的,无报酬的 | |
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5 beset | |
v.镶嵌;困扰,包围 | |
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6 controversy | |
n.争论,辩论,争吵 | |
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7 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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8 marketing | |
n.行销,在市场的买卖,买东西 | |
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