中国零售商推出网上购物模式

 　　中国零售商推出网上购物模式

        China's retail¹ tycoon² Suning, which has a history of 23 years, proposed Cloud Shopping scheme this year. It wants to integrate online and offline retailing³ businesses, to create new values for consumers and the industry.

　　Sun Weimin, the vice-president of Suning describes the new mode of shopping as "brick and mortar⁴ stores + e-commerce + retailers⁵".

　　"Suning's Could Shopping consists of two parts: first, we will combine online and offline channels and networks together. Next, we will progress from the old combinations of services and products to the combination of prices. Through these measures, our online and offline services will be officially combined. That is to say, we will have built a new Online-to-Offline or O2O compounded platform. This is the first stage in the development of Cloud Shopping."

　　Sun Weimin notes that Cloud Shopping is an open resource platform for everyone in the industry.

　　"Suning's Cloud Shopping is building an open platform with online and offline channels. We want this platform to open in both ways. Hence we say O2O plus openness. This is the basis of Cloud Shopping. So what is this open platform? We use our resources: brick-and-mortar stores and online stores to gather consumer data to support this platform with logistics and money. We then share all these resources with our partners who include manufacturers, dealers⁶ and retailers; they can all sell on this platform. We will provide consumer flows, logistics, money and data and then realize our own values."

　　The Chinese government also favours such complementary advantages.

　　Wang Desheng, a senior official from the Ministry⁷ of Commerce says the combination of online and offline retailing is mutually beneficial for e-commerce and the traditional retail market.

　　"The combination of online and offline retailing complements⁸ each other's advantages. Traditional retailers are speeding up their online services. Some build websites themselves. More prefer to combine online and offline services to gain new strengths. For online retailers, they will improve their public image and user experiences on the basis of their original strengths."

　　Suning is also advancing in the international market.

　　It merged⁹ with Japanese appliances chain Laox in 2009, making it the first Chinese company ever to do so. It also merged with Hong Kong's electronics chain Citicall in the same year.

　　Sun Weimin says that international development is good for building experiences as well as promoting Chinese products.

　　"China has the fastest growing market with the most potential in the world. Our focus remains¹⁰ in China. We entered Japan and Hong Kong in 2009, as a trial for our international expansion, especially with respect to Japan. We want to learn from Japan's developed retail market and at the same time, consolidate¹¹ our domestic business with Japanese design, branding and management experiences. We are also using the platform in Japan to promote Chinese products to the world."

　　According to Suning's plan, it will explore the market in Southeast Asia this year and European and American markets in 2015. Its O2O platform may be able to break past the traditional boundaries of geographic¹² restrictions¹³.

　　For CRI, this is Lucy Du.

1 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

2 tycoon   

n.有钱有势的企业家，大亨

参考例句：

• The tycoon is on the verge of bankruptcy.那名大亨濒临破产的边缘。
• The tycoon has many servants to minister to his needs.那位大亨有很多人服侍他。

3 retailing   

n.零售业v.零售(retail的现在分词)

参考例句：

• career opportunities in retailing 零售业的职业机会
• He is fond of retailing the news. 他喜欢传播消息。 来自《简明英汉词典》

4 mortar   

n.灰浆，灰泥；迫击炮；v.把…用灰浆涂接合

参考例句：

• The mason flushed the joint with mortar.泥工用灰浆把接缝处嵌平。
• The sound of mortar fire seemed to be closing in.迫击炮的吼声似乎正在逼近。

5 retailers   

零售商，零售店( retailer的名词复数 )

参考例句：

• High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
• Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。

6 dealers   

n.商人( dealer的名词复数 )；贩毒者；毒品贩子；发牌者

参考例句：

• There was fast bidding between private collectors and dealers. 私人收藏家和交易商急速竞相喊价。
• The police were corrupt and were operating in collusion with the drug dealers. 警察腐败，与那伙毒品贩子内外勾结。

7 ministry   

n.(政府的)部；牧师

参考例句：

• They sent a deputation to the ministry to complain.他们派了一个代表团到部里投诉。
• We probed the Air Ministry statements.我们调查了空军部的记录。

8 complements   

补充( complement的名词复数 )； 补足语； 补充物； 补集（数）

参考例句：

• His business skill complements her flair for design. 他的经营技巧和她的设计才能相辅相成。
• The isoseismal maps are valuable complements to the instrumental records. 等震线图是仪器记录有价值的补充资料。

9 merged   

（使）混合( merge的过去式和过去分词 )； 相融； 融入； 渐渐消失在某物中

参考例句：

• Turf wars are inevitable when two departments are merged. 两个部门合并时总免不了争争权限。
• The small shops were merged into a large market. 那些小商店合并成为一个大商场。

10 remains   

n.剩余物，残留物；遗体，遗迹

参考例句：

• He ate the remains of food hungrily.他狼吞虎咽地吃剩余的食物。
• The remains of the meal were fed to the dog.残羹剩饭喂狗了。

11 consolidate   

v.使加固，使加强；(把...)联为一体，合并

参考例句：

• The two banks will consolidate in July next year. 这两家银行明年7月将合并。
• The government hoped to consolidate ten states to form three new ones.政府希望把十个州合并成三个新的州。

12 geographic   

adj.地理学的，地理的

参考例句：

• The city's success owes much to its geographic position. 这座城市的成功很大程度上归功于它的地理位置。 来自《简明英汉词典》
• Environmental problems pay no heed to these geographic lines. 环境问题并不理会这些地理界限。 来自英汉非文学 - 环境法 - 环境法

13 restrictions   

约束( restriction的名词复数 )； 管制； 制约因素； 带限制性的条件（或规则）

参考例句：

• I found the restrictions irksome. 我对那些限制感到很烦。
• a snaggle of restrictions 杂乱无章的种种限制