中国酒业抢占全球市场

 　　Of course it is still not realistic to anticipate bottles of Chinese wine to flood Australian or European supermarket shelves anytime soon.

　　But some of the attendees at a recent international grape conference in Beijing say they have tasted some fine Chinese wines in recent years - some of them are fully¹ capable to stand up to European, Australian or American standards.

　　"I like them more and more, actually. And those at the beginning when I started coming were not that good, today they are much better. I think the Chinese wine will jump up high quite soon."

　　"I think if Chinese winemakers can make some improvements in details, they can win a place at the high-end market pretty soon. We probably will import wines from China in five to ten years."

　　中国酒业抢占全球市场

　　China is now the eighth largest wine producer and the fifth largest wine market in the world, but some insiders believe the country has a shortage of quality wine grapes and also lack proper soil, which means a lot of Chinese wine contains low-end grapes that aren't sweet enough to produce interesting wine flavors.

　　Even so, some of the ambitious domestic brands have already made their first move to see how far they can go in other countries.

　　Jean Marie Aurand is the director General of the International Organization of Vine and Wine.

　　"Presently, most wines produced in China are more or less consumed here in China, so it is difficult. Chinese wines are not well-known worldwide for this reason. What I know is some Chinese wines won medals on international competitions in the last few years. It is very encouraging."

　　Li Changzheng, deputy manager of Chateau³ SunGod with leading domestic brand GreatWall, says they have made some achievements on an international scale in recent years.

　　"For example at the liquor and wine tasting competition in Brussels, we are among the 80 brands picked up from a pool of over 8,000. You can imagine its significance for us. We also entered the top ten global wine brands on a French wine magazine in 2013. I think that is partly due to the good performances of the GreatWall on international competitions."

　　However, industry insiders like Simon Gilber, owner of Millon Estate, say there is still a long way to go for Chinese wine makers² if they are really considering going overseas.

　　"I often thought for the Chinese wine industry - bear in mind the Chinese wine industry is the fifth biggest in the world and it is bigger than we are in Australia. And what they lack are - I say this with respect - guidance, knowledge, experience and expertise⁴. So maybe they need to import some of that intellectual property or expertise overseas."

　　Founder⁵ and president of the Gourmand⁶ World Cookbook Awards Edouard Cointreau comes from a family that has had vineyards since 1270.

　　Mr. Cointreau says what Chinese winemakers particularly need is patience.

　　"It is a long-term business. You have to be patient. I think governments here and people investing into the wine have to understand that it is a long-term thing. My family has been in the wine industry for 800 years. We know it goes up and down and you have to wait."

　　For Studio +, I'm Liu Xiangwei.

1 fully   

adv.完全地，全部地，彻底地；充分地

参考例句：

• The doctor asked me to breathe in,then to breathe out fully.医生让我先吸气，然后全部呼出。
• They soon became fully integrated into the local community.他们很快就完全融入了当地人的圈子。

2 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

3 chateau   

n.城堡，别墅

参考例句：

• The house was modelled on a French chateau.这房子是模仿一座法国大别墅建造的。
• The chateau was left to itself to flame and burn.那府第便径自腾起大火燃烧下去。

4 expertise   

n.专门知识(或技能等)，专长

参考例句：

• We were amazed at his expertise on the ski slopes.他斜坡滑雪的技能使我们赞叹不已。
• You really have the technical expertise in a new breakthrough.让你真正在专业技术上有一个全新的突破。

5 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

6 gourmand   

n.嗜食者

参考例句：

• He was long famed as a gourmand and heavy smoker and drinker.长期以来，他一直以嗜好美食和烟酒闻名。
• The food here satisfies gourmands rather than gourmets.这里的食物可以管饱却不讲究品质。