苹果向中国消费者道歉

 　　苹果公司因在售后服务上对中国消费者区别对待而被中国官方媒体大肆批评，CEO最近在官网公开道歉并称其为“误会”。 具体情况一起来听BBC新闻报道。

　　It's not often corporate¹ giants admit they may be arrogant² and say sorry. But that's just what Apple has done. The firm was heavily criticised in Chinese state media for the way it treats its customers in the country. It's now issued an apology on its website. The BBC's business reporter in the United States Samira Hussain has been telling me what the company was accused of doing.

　　苹果向中国消费者道歉

　　Well, essentially³ the criticism is that Chinese customers are being treated differently when it comes to after service, so, once customers have purchased an Apple product. Now the complaints were against Apple's repairs policies in China that it would only replace faulty parts instead of providing customers with new phones, for example, as it does in other markets. Now much of that criticism came through Chinese media first on a show about consumer safety and rights. And then on its state newspaper and they had a few articles and editorials, again, criticising Apple's policies in China.

　　So it seems like Apple has perhaps given in to this pressure from the state media then. So what has the company said?

　　Well, that's exactly right. You know, initially⁴ Apple didn't respond to the criticisms. But now in a letter posted on the company's Chinese website, Apple's CEO Tim Cook has apologised to its customers in China. Now they haven't said they've done anything wrong. They're calling it a misunderstanding. But Tim Cook has said that he will do a better job of communicating with its customers in China.

1 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

2 arrogant   

adj.傲慢的，自大的

参考例句：

• You've got to get rid of your arrogant ways.你这骄傲劲儿得好好改改。
• People are waking up that he is arrogant.人们开始认识到他很傲慢。

3 essentially   

adv.本质上，实质上，基本上

参考例句：

• Really great men are essentially modest.真正的伟人大都很谦虚。
• She is an essentially selfish person.她本质上是个自私自利的人。

4 initially   

adv.最初，开始

参考例句：

• The ban was initially opposed by the US.这一禁令首先遭到美国的反对。
• Feathers initially developed from insect scales.羽毛最初由昆虫的翅瓣演化而来。