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A digital marketing1 research group said the online sales at a record high of $3.34 billion during this year's Black Friday shopping spree in the US.
Adobe Digital Insights said the total represented a 21.6% increase from the same day of last year and $290 million above the predicted $3.05 billion sales for the traditional shopping day after Thanksgiving holiday.
黑色星期五是感恩节后的传统购物日。该集团称,今年黑色星期五的交易总额较去年同一天增长了21.6%,比此前预估当天30.5亿美元的销售额高出了2.9亿美元。
美国黑色星期五销售创纪录 移动端成网购新增长点
The Black Friday this year also registered as the first day to ever generate over $1 billion in online sales from mobile devices.
今年的黑色星期五也是有记录以来首个来自移动设备的网购销售额突破10亿美元的日子。
Sales through mobile devices totaled $1.2 billion, or 36% of all online sales for the day and an increase of 33% over the same day of last year.
通过移动设备进行的交易总额达12亿美元,占当天网购总额的36%,且较去年同一天增了长33%。
The ADI research is based on the analysis of anonymous3, and aggregated4 data from more than 5,000 companies that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis of activity on websites, social media and advertising5.
ADI的此项调研是基于对匿名及汇总数据进行的分析,这些数据是来自超过5000家使用Adobe数字营销云服务获得实时数据,并对网站、社交媒体和广告活动有所分析的公司。
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1 marketing | |
n.行销,在市场的买卖,买东西 | |
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2 adobe | |
n.泥砖,土坯,美国Adobe公司 | |
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3 anonymous | |
adj.无名的;匿名的;无特色的 | |
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4 aggregated | |
a.聚合的,合计的 | |
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5 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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