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Unit 29 Business:How to Serve the Society More Efficiently1………………………………………………515
企业:如何更好地为社会服务
企业在运营过程中要占用或者消耗社会资源,甚至带来诸如污染等社会问题。而这应列入其社会成本。拿钢铁公司来说,应该要求钢铁公司安装污染控制设备或者支付相当于因污染而造成的社会成本的罚金,否则钢铁公司就是牺牲了社会,养肥了自己。此外,本文也介绍了管理经济学中的其他重要课题……
One very important inquiry2 in managerial economics concerns the interrelationship between the firm and society. Managerial economics can help to clarify the vital role business firms play in our society and to point out ways of improving their operations for society’s benefit. A business enterprise is a combination of people, physical assets and information (technical, sales, coordinative3 and so on). The people directly involved include stockholders(股东) , management, labor4, suppliers and customers. In addition to these direct participants, all society is indirectly5 involved in the firm’s operations because businesses use resources otherwise available for other purposes (including air and water), pay taxes if operations are profitable, provide employment, and generally produce most of the material output for our society.
Firms exist because they are useful in the process of allocating6 resources, producing and distributing goods and services. If social welfare could somehow be measured, business firms might be expected to operate in a manner that would lead toward maximizing some index of social well-being7. Just which bundle of goods and services as well as which distribution pattern for the bundle would maximize social welfare is a complex, actually unanswerable, question. It is, however, one of the most vital questions facing us today.
The traditional way of handling this matter in the United Stated has been through the economic and political systems. The economic system produces and allocates8 goods and services through the market mechanism9. Firms determine what consumers desire, bid for the resources necessary to produce these products, and then make and distribute them. The participants—suppliers of capital, labor and raw materials—must all be compensated10 from the sale of the output. Further, the firm competes for the consumer’s dollar with other firms in the same and other industries. This process is “natural” in the sense that it occurs in all human societies as they develop.
A difficulty arises in the course of this development. Certain groups are likely to gain excessive economic power permitting them to obtain too large a share of the value created by firms. To illustrate11, the economics of producing and distributing electric power are such that only one firm can efficiently serve a given community. As a result, the electric company could charge high prices and earn excessive profits. Society’s solution to this potential exploitation is rate regulation. Prices charged by electric companies and certain other monopolistic enterprises are controlled and held down to a level just sufficient to provide stockholders with a “fair” rate of return on their investment. The regulatory(调整的) process is simple in concept; but in practice, it is costly12, difficult to operate, and in many ways arbitrary. It is a poor substitute for competition, but a substitute that is sometimes necessary.
The second problem in the economic development of society occurs when a limited number of firms serve a given market. If the firms compete with one another, no exploitation(剥削) occurs; however, if they conspire(共谋) with one another in setting prices, they may be able to obtain excessive profits. The antitrust laws(反托拉斯法) are designed to prevent such collusion(勾结), as well as to prevent the merging13 of competing firms whenever the effect of the merger14 would be to lessen15 competition substantially. Like direct regulation, the antitrust laws contain arbitrary elements and are costly to administer, but they, too, are necessary if economic justice, as defined by the body politic(国家), is to be preserved.
The third problem is that, under certain conditions, firms can exploit workers, so laws designed to equalize the bargaining power of firms and workers have been developed. These labor laws require firms to submit to collective bargaining and to refrain from(戒除) certain “unfair” practices.
The fourth problem by the economic system is that, in their production processes, firms may impose costs on society; for example, by dumping wastes into air or the water or by defacing(损伤外观) the earth, as in strip mining(露天采矿). If a steel mill creates polluted air, which requires people to paint their houses in three years instead of in five years or to have their clothes dry-cleaned(干洗) more frequently or to suffer lung illness, the mill is creating a cost to society in general, or a social cost. The steel company should be required to install pollution-control equipment or to pay fines equal to the social cost of the pollution; otherwise, the steel company is gaining at the expense of society, because the company is not paying its full social costs. Additionally, failure to shift social costs back onto the firm results in an economically inefficient16 allocation of resources between industries and firms. Currently some of the practices being applied17 to avoid this include the establishment of emissions18 limits both for manufacturing processes and for products that pollute (for example, autos), as well as the imposition of fines or outright19 (彻底的)closures of firms that do not meet these standards.
All the measures discussed above—utility regulation, antitrust laws, labor laws, and pollution control restrictions—are examples of actions taken by society to modify the behavior of business firms and to make this behavior more consistent with broad social goals. Since these social measures all constrain20 firms, the economy of the United States could be called a constrained21 –enterprise system as opposed to a free-enterprise system.
注释:
inquiry
economics
clarify→★clear
enterprise
combination
stockholder→★hold
profitable→★office
employment→★employ
output→★put
manner
index
distribution
question→★question
through→★through
mechanism→★machine
bid
compensate
illustrate
profit
solution
monopolistic→★monday
sufficient
investment→★vest
arbitrary
lessen→★little
define→★finish
equalize
collective
impose
earth→★earth
mill
expense→★spend
economically→★economy
establishment
manufacture
utility
restriction
consistent→★stand
economy→★economy
企业:如何更好地为社会服务
企业在运营过程中要占用或者消耗社会资源,甚至带来诸如污染等社会问题。而这应列入其社会成本。拿钢铁公司来说,应该要求钢铁公司安装污染控制设备或者支付相当于因污染而造成的社会成本的罚金,否则钢铁公司就是牺牲了社会,养肥了自己。此外,本文也介绍了管理经济学中的其他重要课题……
One very important inquiry2 in managerial economics concerns the interrelationship between the firm and society. Managerial economics can help to clarify the vital role business firms play in our society and to point out ways of improving their operations for society’s benefit. A business enterprise is a combination of people, physical assets and information (technical, sales, coordinative3 and so on). The people directly involved include stockholders(股东) , management, labor4, suppliers and customers. In addition to these direct participants, all society is indirectly5 involved in the firm’s operations because businesses use resources otherwise available for other purposes (including air and water), pay taxes if operations are profitable, provide employment, and generally produce most of the material output for our society.
Firms exist because they are useful in the process of allocating6 resources, producing and distributing goods and services. If social welfare could somehow be measured, business firms might be expected to operate in a manner that would lead toward maximizing some index of social well-being7. Just which bundle of goods and services as well as which distribution pattern for the bundle would maximize social welfare is a complex, actually unanswerable, question. It is, however, one of the most vital questions facing us today.
The traditional way of handling this matter in the United Stated has been through the economic and political systems. The economic system produces and allocates8 goods and services through the market mechanism9. Firms determine what consumers desire, bid for the resources necessary to produce these products, and then make and distribute them. The participants—suppliers of capital, labor and raw materials—must all be compensated10 from the sale of the output. Further, the firm competes for the consumer’s dollar with other firms in the same and other industries. This process is “natural” in the sense that it occurs in all human societies as they develop.
A difficulty arises in the course of this development. Certain groups are likely to gain excessive economic power permitting them to obtain too large a share of the value created by firms. To illustrate11, the economics of producing and distributing electric power are such that only one firm can efficiently serve a given community. As a result, the electric company could charge high prices and earn excessive profits. Society’s solution to this potential exploitation is rate regulation. Prices charged by electric companies and certain other monopolistic enterprises are controlled and held down to a level just sufficient to provide stockholders with a “fair” rate of return on their investment. The regulatory(调整的) process is simple in concept; but in practice, it is costly12, difficult to operate, and in many ways arbitrary. It is a poor substitute for competition, but a substitute that is sometimes necessary.
The second problem in the economic development of society occurs when a limited number of firms serve a given market. If the firms compete with one another, no exploitation(剥削) occurs; however, if they conspire(共谋) with one another in setting prices, they may be able to obtain excessive profits. The antitrust laws(反托拉斯法) are designed to prevent such collusion(勾结), as well as to prevent the merging13 of competing firms whenever the effect of the merger14 would be to lessen15 competition substantially. Like direct regulation, the antitrust laws contain arbitrary elements and are costly to administer, but they, too, are necessary if economic justice, as defined by the body politic(国家), is to be preserved.
The third problem is that, under certain conditions, firms can exploit workers, so laws designed to equalize the bargaining power of firms and workers have been developed. These labor laws require firms to submit to collective bargaining and to refrain from(戒除) certain “unfair” practices.
The fourth problem by the economic system is that, in their production processes, firms may impose costs on society; for example, by dumping wastes into air or the water or by defacing(损伤外观) the earth, as in strip mining(露天采矿). If a steel mill creates polluted air, which requires people to paint their houses in three years instead of in five years or to have their clothes dry-cleaned(干洗) more frequently or to suffer lung illness, the mill is creating a cost to society in general, or a social cost. The steel company should be required to install pollution-control equipment or to pay fines equal to the social cost of the pollution; otherwise, the steel company is gaining at the expense of society, because the company is not paying its full social costs. Additionally, failure to shift social costs back onto the firm results in an economically inefficient16 allocation of resources between industries and firms. Currently some of the practices being applied17 to avoid this include the establishment of emissions18 limits both for manufacturing processes and for products that pollute (for example, autos), as well as the imposition of fines or outright19 (彻底的)closures of firms that do not meet these standards.
All the measures discussed above—utility regulation, antitrust laws, labor laws, and pollution control restrictions—are examples of actions taken by society to modify the behavior of business firms and to make this behavior more consistent with broad social goals. Since these social measures all constrain20 firms, the economy of the United States could be called a constrained21 –enterprise system as opposed to a free-enterprise system.
注释:
inquiry
economics
clarify→★clear
enterprise
combination
stockholder→★hold
profitable→★office
employment→★employ
output→★put
manner
index
distribution
question→★question
through→★through
mechanism→★machine
bid
compensate
illustrate
profit
solution
monopolistic→★monday
sufficient
investment→★vest
arbitrary
lessen→★little
define→★finish
equalize
collective
impose
earth→★earth
mill
expense→★spend
economically→★economy
establishment
manufacture
utility
restriction
consistent→★stand
economy→★economy
点击收听单词发音
1 efficiently | |
adv.高效率地,有能力地 | |
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2 inquiry | |
n.打听,询问,调查,查问 | |
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3 coordinative | |
adj.同等的,同位的 | |
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4 labor | |
n.劳动,努力,工作,劳工;分娩;vi.劳动,努力,苦干;vt.详细分析;麻烦 | |
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5 indirectly | |
adv.间接地,不直接了当地 | |
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6 allocating | |
分配,分派( allocate的现在分词 ); 把…拨给 | |
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7 well-being | |
n.安康,安乐,幸福 | |
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8 allocates | |
分配,分派( allocate的第三人称单数 ); 把…拨给 | |
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9 mechanism | |
n.机械装置;机构,结构 | |
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10 compensated | |
补偿,报酬( compensate的过去式和过去分词 ); 给(某人)赔偿(或赔款) | |
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11 illustrate | |
v.举例说明,阐明;图解,加插图 | |
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12 costly | |
adj.昂贵的,价值高的,豪华的 | |
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13 merging | |
合并(分类) | |
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14 merger | |
n.企业合并,并吞 | |
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15 lessen | |
vt.减少,减轻;缩小 | |
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16 inefficient | |
adj.效率低的,无效的 | |
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17 applied | |
adj.应用的;v.应用,适用 | |
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18 emissions | |
排放物( emission的名词复数 ); 散发物(尤指气体) | |
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19 outright | |
adv.坦率地;彻底地;立即;adj.无疑的;彻底的 | |
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20 constrain | |
vt.限制,约束;克制,抑制 | |
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21 constrained | |
adj.束缚的,节制的 | |
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