GOOGLE挫败微软雅虎31亿美元购得DOUBLE CLICK

Search engine Google has made the biggest deal in their history, outbidding Microsoft to pay $3.1 billion for web ad supplier DoubleClick. Until now, Google's advertising¹ business has focused on small advertisers, but DoubleClick's relationships with big online ad agencies and publishers will bring much bigger advertisers to Google such as MTV Networks, the magazine Sports Illustrated², and the Friendster social networking site. While some estimated two weeks ago that DoubleClick would sell for $2 billion, Google may have paid extra in order to prevent Microsoft from acquiring the company. The biggest winners are San Francisco private equity³ firm Hellman and Friedman, who paid $335 million for DoubleClick in 2005.

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 illustrated   

adj. 有插图的，列举的 动词illustrate的过去式和过去分词

参考例句：

• His lecture was illustrated with slides taken during the expedition. 他在讲演中使用了探险时拍摄到的幻灯片。
• The manufacturing Methods: Will be illustrated in the next chapter. 制作方法将在下一章说明。

3 equity   

n.公正，公平，（无固定利息的）股票

参考例句：

• They shared the work of the house with equity.他们公平地分担家务。
• To capture his equity,Murphy must either sell or refinance.要获得资产净值，墨菲必须出售或者重新融资。