2020年经济学人 Prada的复兴之路--拉夫·西蒙斯担任共同创意总监(2)

Both Ms Prada and her husband, Patrizio Bertelli, the group’s chief executive, have strong personalities¹. They also own 80% of Prada. For the arrangement to work, the trio “must get on very well”, says Luca Solca of Bernstein, a research firm. It helps that they have known each other since 2005, when Mr Simons worked for Jil Sander, a German label then part of the Prada empire.

普拉达女士和她的丈夫、该集团首席执行官帕特里齐奥?贝尔泰利个性都很强。他们还拥有普拉达80%的股份。伯恩斯坦研究公司的卢卡?索尔卡认为，要想让这种安排奏效，三人“必须相处得非常好”。他们自2005年就相识了，这对他们的关系很有帮助，西蒙斯曾在吉尔·桑达（被普拉达集团收购的德国品牌）工作。

A good rapport² alone will not guarantee Prada’s revival³. That, Mr Solca notes, requires undoing⁴ past mistakes. Some, like its drab online presence and recent uninventiveness, which Mr Simons is to tackle, are being reversed. Other errors, notably⁵ efforts to narrow its offering and to ape rivals like Hermès and Chanel, and their high prices, have yet to be.

仅仅良好的关系并不能保证普拉达的复兴。索尔卡先生指出，需要纠正过去的错误。有些东西，比如其单调乏味的网络形象，以及西蒙斯将要解决的近期缺乏创造力的问题，正在反向发展。其它错误，尤其是努力缩小其供应范围、模仿爱马仕和香奈儿等竞争对手，以及它们的高价，还有待改进。

With all luxury firms infected this week by the new coronavirus, which hurts their lucrative⁶ Chinese sales, it is hard to discern what investors⁷ make of Mr Simons’s arrival. Those holding out hope of an acquisition may at least comfort themselves that, at 4% of LVMH’s market value, Prada remains⁸ a tasty morsel—which a talented haute-couturier like Mr Simons makes tastier still.

本周，所有奢侈品公司都受到了新型冠状病毒的影响，其在中国利润丰厚的订单大大削弱，因此很难看出投资者对西蒙斯的到来有何看法。那些对收购抱有希望的人至少可以聊表安慰，因为普拉达的市值只占路威酩轩集团市值的4%，但它仍然是一块美味的小蛋糕。

1 personalities   

n. 诽谤，（对某人容貌、性格等所进行的）人身攻击； 人身攻击；人格, 个性, 名人( personality的名词复数 )

参考例句：

• There seemed to be a degree of personalities in her remarks.她话里有些人身攻击的成分。
• Personalities are not in good taste in general conversation.在一般的谈话中诽谤他人是不高尚的。

2 rapport   

n.和睦，意见一致

参考例句：

• She has an excellent rapport with her staff.她跟她职员的关系非常融洽。
• We developed a high degree of trust and a considerable personal rapport.我们发展了高度的互相信任和不错的私人融洽关系。

3 revival   

n.复兴，复苏，（精力、活力等的）重振

参考例句：

• The period saw a great revival in the wine trade.这一时期葡萄酒业出现了很大的复苏。
• He claimed the housing market was showing signs of a revival.他指出房地产市场正出现复苏的迹象。

4 undoing   

n.毁灭的原因，祸根；破坏，毁灭

参考例句：

• That one mistake was his undoing. 他一失足即成千古恨。
• This hard attitude may have led to his undoing. 可能就是这种强硬的态度导致了他的垮台。

5 notably   

adv.值得注意地，显著地，尤其地，特别地

参考例句：

• Many students were absent,notably the monitor.许多学生缺席，特别是连班长也没来。
• A notably short,silver-haired man,he plays basketball with his staff several times a week.他个子明显较为矮小，一头银发，每周都会和他的员工一起打几次篮球。

6 lucrative   

adj.赚钱的，可获利的

参考例句：

• He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。
• It was not a lucrative profession.那是一个没有多少油水的职业。

7 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会

8 remains   

n.剩余物，残留物；遗体，遗迹

参考例句：

• He ate the remains of food hungrily.他狼吞虎咽地吃剩余的食物。
• The remains of the meal were fed to the dog.残羹剩饭喂狗了。