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美国国家公共电台 NPR--The economics behind the pumpkin spice trend

时间:2023-09-05 02:17来源:互联网 提供网友:nan   字体: [ ]
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    (单词翻译:双击或拖选)

The economics behind the pumpkin1 spice trend

Transcript2

Now that it's fall, it's hard to avoid pumpkin spice everything. Why is this seasonal3 marketing4 strategy so ubiquitous?

A MART?NEZ, HOST:

We're now well into fall, a.k.a. pumpkin spice season.

BRUCE CLARK: There's pumpkin spice beer. There's pumpkin spice Oreos. There's pumpkin spice cream cheese, pumpkin spice spam, pumpkin ramen noodles.

MART?NEZ: We called an expert to answer our hard-hitting questions about pumpkin and spice.

CLARK: My name is Bruce Clark. I'm an associate professor of marketing at Northeastern University.

STEVE INSKEEP, HOST:

Professor Clark says this flavor trend has lasted almost 20 years, ever since the great pumpkin spice latte craze of 2003. Clark has theories about its staying power.

CLARK: It's got a very strong association. People go pumpkin picking. People put out their pumpkins5 for Halloween, and it is kind of a nice, nostalgic thing.

INSKEEP: And the aroma6 triggers those memories.

CLARK: You smell that pumpkin spice, and you almost smell fall. It's like smelling food from home. It's like smelling the perfume of somebody that you love. It evokes7 all these emotions and sensations that simply looking at something doesn't do.

MART?NEZ: Clark has gone from a scholar of pumpkin spice to a fan.

CLARK: Allow yourself to have an affordable8 luxury. Do something nice for yourself. If it's not pumpkin spice latte, do something nice for yourself in another way. It's OK to have an affordable luxury once in a while, especially with the change of the season.

INSKEEP: When I think affordable luxury, I do think pumpkin spice spam. But here's my question. When do farmers finally grow a pumpkin spice...

MART?NEZ: Oh, Lord.

INSKEEP: ...Pumpkin? Come on, a pumpkin spice pumpkin would be great. It's just already spiced.

MART?NEZ: You got to squash that, Steve.

INSKEEP: There - oh, he's here all week. He's here all week.


点击收听单词发音收听单词发音  

1 pumpkin NtKy8     
n.南瓜
参考例句:
  • They ate turkey and pumpkin pie.他们吃了火鸡和南瓜馅饼。
  • It looks like there is a person looking out of the pumpkin!看起来就像南瓜里有人在看着你!
2 transcript JgpzUp     
n.抄本,誊本,副本,肄业证书
参考例句:
  • A transcript of the tapes was presented as evidence in court.一份录音带的文字本作为证据被呈交法庭。
  • They wouldn't let me have a transcript of the interview.他们拒绝给我一份采访的文字整理稿。
3 seasonal LZ1xE     
adj.季节的,季节性的
参考例句:
  • The town relies on the seasonal tourist industry for jobs.这个城镇依靠季节性旅游业提供就业机会。
  • The hors d'oeuvre is seasonal vegetables.餐前小吃是应时蔬菜。
4 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
5 pumpkins 09a64387fb624e33eb24dc6c908c2681     
n.南瓜( pumpkin的名词复数 );南瓜的果肉,南瓜囊
参考例句:
  • I like white gourds, but not pumpkins. 我喜欢吃冬瓜,但不喜欢吃南瓜。 来自《简明英汉词典》
  • Then they cut faces in the pumpkins and put lights inside. 然后在南瓜上刻出一张脸,并把瓜挖空。 来自英语晨读30分(高三)
6 aroma Nvfz9     
n.香气,芬芳,芳香
参考例句:
  • The whole house was filled with the aroma of coffee.满屋子都是咖啡的香味。
  • The air was heavy with the aroma of the paddy fields.稻花飘香。
7 evokes d4c5d0beb1ad413369ccd9a98dfa9683     
产生,引起,唤起( evoke的第三人称单数 )
参考例句:
  • The film evokes chilling reminders of the war. 这部电影使人们回忆起战争的可怕场景。
  • Each type evokes antibodies which protect against the homologous. 每一种类型都能产生抗同种病毒的抗体。
8 affordable kz6zfq     
adj.支付得起的,不太昂贵的
参考例句:
  • The rent for the four-roomed house is affordable.四居室房屋的房租付得起。
  • There are few affordable apartments in big cities.在大城市中没有几所公寓是便宜的。
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TAG标签:   美国新闻  英语听力  NPR
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