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Elon Musk1 bought Twitter. Here's what he says he'll do next
Elon Musk will soon hold the keys to Twitter.
The company announced on Monday that it has accepted the Tesla CEO's $44 billion offer to take the company private. That means the world's richest person who has a penchant4 for theatrics and erratic5 behavior is about to have the power to reshape discourse6 on a social network used by more than 200 million people every day.
How might Musk wield7 that power?
Here are some proposals for Twitter that he's floated.
Loosen up content rules in the name of free speech
The Tesla and SpaceX CEO describes himself as a "free speech absolutist" and has criticized what he sees as excessive moderation on online platforms.
He nodded to these beliefs in his statement announcing the purchase by saying that "free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated."
Musk has argued that social networks should not remove comments that, while offensive, are still legal. During a recent interview at a TED3 conference he said, "If it's a gray area, let the tweet exist."
Twitter currently bans harassment8, abuse and posts that wish physical harm to someone. The platform has other guardrails too, like a prohibition9 on misinformation related to COVID-19.
Experts who study social networks fret10 about Musk's push to loosen the rules of engagement on Twitter. They say that could give license11 to harassers, trolls and others who abuse the platform to target people.
They also worry relaxing the rules on Twitter will empower those looking to exploit the platform by spreading misinformation, or flat-out lies, about political events, government officials and matters related to public health and safety.
Create an edit button so users can change their tweets
One of the most requested product changes among Twitter users is an edit button.
Unlike Facebook, Instagram and other social media apps, it is not possible to change content on Twitter once it's published.
Musk has said he supports letting people change what their tweets say, a proposal that has stirred a heated debate among academics, journalists and other heavy users of the platform.
The fear among experts is that adding an edit button feature would be weaponized by bad actors, who could use it to cover up abuse or harassment as if it never happened, or to dupe or manipulate people.
But others say safeguards could be put in place so that tweets could be edited to clean up typos, while also showing a history of how the tweet was edited to preserve the original content.
Open up Twitter's algorithm to the public
Musk has said that the software that determines what people see and how widely content spreads on Twitter should be cracked open. He supports placing Twitter's algorithm on GitHub, a site popular with programmers for sharing computer code.
While some advocates of more transparency at social media companies say the that could be a step towards greater openness, others say revealing Twitter's dense12 and complicated algorithm to the public would accomplish very little. Furthermore, allowing anyone to see Twitter's algorithm could give spammers and malicious13 actors a way to exploit the system.
Then there's the fact that a social network the size of Twitter processes billions of pieces of content every day. How and why tweets go viral, and how Twitter's recommendation system works, is so dense and complex that the company's own software engineers can be perplexed14 trying to understand its logic15. And without the underlying16 user data, which would not be public, the algorithm alone would likely provide few clues about how ranking works at Twitter.
Launch a war on 'bot armies'
Combating the proliferation of bots on Twitter — fake accounts that are programmed to respond to tweets on certain topics — is another change Musk favors.
Musk's business empire has been known to attract is fair share of bots, including bots supportive of his electric car company Tesla that attack Musk critics.
He has not said he would like to temper those kind of bots, but he has suggested that there should be a crackdown on scammy bots promoting cryptocurrency hustles17.
"If our twitter bid succeeds, we will defeat the spam bots or die trying!" Musk tweeted last week, adding that he'd like to "authenticate18 all real humans."
It should be noted19 that Twitter already has strong rules against spam, and it bans things like attempting to artificially influence conversations on the platform with fake accounts and bots, so the question remains20 how exactly Musk would strengthen an already robust21 anti-spam policy?
Right now, almost 90% of Twitter's revenue comes from advertising23, but the company has struggled to attract advertisers to the platform, which often devolves into political firestorms and ugly online brawls24.
With the company going private, it will not be under the same pressure from shareholders25 to continually grow advertising revenue. Musk has said it should move to a subscription26 model.
Twitter has already taken some steps in that direction with the introduction last year of Twitter Blue, a premium27 service that cost $2.99 a month for addition features, like an undo28 button that allows for tweets to be recalled before they are sent.
Musk has said Twitter Blue should be cheaper, that if people are paying, they shouldn't have to see advertisements and that the cryptocurrency that started as a joke, Dogecoin, should be an acceptable form of payment for a Twitter subscription.
And a big unknown: Reinstate Donald Trump29?
Musk has not publicly said whether he would allow former President Donald Trump back on the platform after the company permanently30 suspended him for rhetoric31 that broke its rules and stoked the siege on the U.S. Capitol on Jan. 6.
In an interview with Fox News on Monday, Trump called Musk "a good man," saying he was pleased with the billionaire's acquisition, but Trump said he has no plans to try to return to the Twitter. Instead, Trump said he will be focusing on his alternative social network known as Truth Social.
At an all-hands meeting on Monday afternoon, a Twitter employee asked CEO Parag Agrawal whether Trump would be reinstated. Agrawal said that was a question for Musk.
"Once the deal closes, we don't know which direction the platform will go," he said.
NPR's Shannon Bond contributed to this report.
1 musk | |
n.麝香, 能发出麝香的各种各样的植物,香猫 | |
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2 transcript | |
n.抄本,誊本,副本,肄业证书 | |
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3 ted | |
vt.翻晒,撒,撒开 | |
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4 penchant | |
n.爱好,嗜好;(强烈的)倾向 | |
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5 erratic | |
adj.古怪的,反复无常的,不稳定的 | |
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6 discourse | |
n.论文,演说;谈话;话语;vi.讲述,著述 | |
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7 wield | |
vt.行使,运用,支配;挥,使用(武器等) | |
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8 harassment | |
n.骚扰,扰乱,烦恼,烦乱 | |
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9 prohibition | |
n.禁止;禁令,禁律 | |
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10 fret | |
v.(使)烦恼;(使)焦急;(使)腐蚀,(使)磨损 | |
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11 license | |
n.执照,许可证,特许;v.许可,特许 | |
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12 dense | |
a.密集的,稠密的,浓密的;密度大的 | |
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13 malicious | |
adj.有恶意的,心怀恶意的 | |
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14 perplexed | |
adj.不知所措的 | |
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15 logic | |
n.逻辑(学);逻辑性 | |
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16 underlying | |
adj.在下面的,含蓄的,潜在的 | |
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17 hustles | |
忙碌,奔忙( hustle的名词复数 ) | |
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18 authenticate | |
vt.证明…为真,鉴定 | |
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19 noted | |
adj.著名的,知名的 | |
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20 remains | |
n.剩余物,残留物;遗体,遗迹 | |
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21 robust | |
adj.强壮的,强健的,粗野的,需要体力的,浓的 | |
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22 scrap | |
n.碎片;废料;v.废弃,报废 | |
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23 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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24 brawls | |
吵架,打架( brawl的名词复数 ) | |
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25 shareholders | |
n.股东( shareholder的名词复数 ) | |
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26 subscription | |
n.预订,预订费,亲笔签名,调配法,下标(处方) | |
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27 premium | |
n.加付款;赠品;adj.高级的;售价高的 | |
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28 undo | |
vt.解开,松开;取消,撤销 | |
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29 trump | |
n.王牌,法宝;v.打出王牌,吹喇叭 | |
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30 permanently | |
adv.永恒地,永久地,固定不变地 | |
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31 rhetoric | |
n.修辞学,浮夸之言语 | |
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