新西兰英语 484 Australian newspapers boycott Rugby World Cup

 　　Most of the main Australian newspapers will not send photographers or journalists to New Zealand for the Rugby World Cup (RWC). These are newspapers owned by Murdoch and Fairfax. The Australian Associated¹ Press is also planning to boycott² the RWC.

　　One reason is because they are not allowed to use any advertising³ on their website when they report about the RWC. Another reason is they are not allowed to use much video of games on their websites because some TV channels have paid to show the games.

　　The International Rugby Board (IRB) will only allow advertising from their sponsors⁴ around the rugby field. Not other advertising is allowed.

　　The IRB hoped that reporting about the RWC in Australia would encourage more people to enjoy rugby instead of Australian Rules football and Rugby League.

　　The RWC boss is in Australia at the moment. He hopes to bring more Australians to New Zealand for the games. There are still many seats not sold.

　　Vocabulary

　　main – most important

　　boycott – refuse to be involved in any way

　　encourage – persuade people to watch or play rugby

　　journalist – also called a reporter

　　Pronunciation

　　Note the pronunciation of ‘photographers’. The stress is on the second syllable⁵. However, the stress is on the first syllable for ‘photograph’.

　　Note the pronunciation of ‘advertising’ with the stress on the first syllable. However, in NZ English we stress the second syllable of ‘advertisement’ with a short ‘i’ in the the third syllable. American English stresses the third syllable.

1 associated   

adj.联合的

参考例句：

• the risks associated with taking drugs 与吸毒有关的危险
• I don't want to be associated with your scheme; I'm contracting out. 我不想参与你们的计划，我要退出。

2 boycott   

n./v.(联合)抵制，拒绝参与

参考例句：

• We put the production under a boycott.我们联合抵制该商品。
• The boycott lasts a year until the Victoria board permitsreturn.这个抗争持续了一年直到维多利亚教育局妥协为止。

3 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

4 sponsors   

n.保人( sponsor的名词复数 )；（广播电视节目、音乐会或运动会的）赞助者；（培训或教育的）资助者；（法案等的）倡议者v.赞助( sponsor的第三人称单数 )；资助（某人的培训或教育）；为慈善活动捐资；倡议

参考例句：

• The race organizers are trying to attract sponsors. 比赛的组织者在想方设法吸引赞助者。
• They become official sponsors and put their logos on stadium walls. 他们成为正式赞助者，从而能在赛场周围的墙上挂上他们公司的广告牌。 来自辞典例句

5 syllable   

n.音节；vt.分音节

参考例句：

• You put too much emphasis on the last syllable.你把最后一个音节读得太重。
• The stress on the last syllable is light.最后一个音节是轻音节。