英语商业新闻-新式打印机足够用两年

 装上充足墨水，一台打印机足够使用两年

Are you fed up with paying extortionate sums of money for ink cartridges¹ that run out soon after you buy them? Help may be at hand. The Japanese printer company Epson has just released a new line of printers that have enough ink to last the average person two years. Its new EcoTank printers will be able to print up to 6,500 pages in colour and 4,000 pages in black before the ink needs filling up. Epson said the typical family prints 200 pages a month. The company says the days of using small cartridges with a limited life span are over. With the new printer, users simply pour new ink into the tank. A spokesman said consumers would save around 65 per cent on printing costs with its new printers.

 

Profits from ink cartridges are falling as more people are choosing to print less and share more on social media. There has also long been discontent with printer makers³ over their marketing⁴ of ink cartridges. The business model has traditionally relied on the concept of "planned obsolescence⁵". Companies intentionally⁶ put as little ink as possible into the cartridge² so it runs out quickly, making consumers buy more. Some manufacturers use smart chips in cartridges to prevent the user from printing out more than a set number of pages, even though the cartridge may still be half full of ink. Britain's Daily Mail newspaper said companies sell cartridge ink for the equivalent of over $4,700 a litre.

 

1 cartridges   

子弹( cartridge的名词复数 )； （打印机的）墨盒； 录音带盒； （唱机的）唱头

参考例句：

• computer consumables such as disks and printer cartridges 如磁盘、打印机墨盒之类的电脑耗材
• My new video game player came with three game cartridges included. 我的新电子游戏机附有三盘游戏带。

2 cartridge   

n.弹壳，弹药筒；(装磁带等的)盒子

参考例句：

• Unfortunately the 2G cartridge design is very difficult to set accurately.不幸地2G弹药筒设计非常难正确地设定。
• This rifle only holds one cartridge.这支来复枪只能装一发子弹。

3 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

4 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

5 obsolescence   

n.过时，陈旧，废弃

参考例句：

• For some small unproductive mills,the reality is not merger but obsolescence and bankruptcy.对一些效率低下的小厂而言，现实不是合并，而是可能被淘汰和破产。
• Finally,the cost approach can provide a basis for allocating penalties,specifically economic obsolescence.最后，成本法可作为一个分配因陈旧特别是因经济

6 intentionally   

ad.故意地，有意地

参考例句：

• I didn't say it intentionally. 我是无心说的。
• The local authority ruled that he had made himself intentionally homeless and was therefore not entitled to be rehoused. 当地政府裁定他是有意居无定所，因此没有资格再获得提供住房。