2015年CRI 意美森联手乐视生产4D手机

 

Chinese video streaming company LeTV has partnered with NASDAQ-listed haptic technology solution provider Immersion¹ Corporation to bring 4D videos to smartphones.

Haptic, originally a Greek term is based on the concept of using various types of vibrations² to give the user a more interactive³ feeling.

John Pattern is the General Manager of Immersion Corporation.

"We did do a deal with Letv, where we allow haptics to be matched up to the entertainment you are watching. In that Letv deal they have a 4d app and if you go into the 4d category and you can watch the newest James Bond trailer, for the specter movie, you can watch Expendables 3, you can watch Hotel Transylvania 2 and other trailers. And as part of that every experience, if a bomb goes off your whole phone shakes, if a gun shoots you can feel it. Feel and touch as a part of that experience and we are seeing that drive engagement and positive user experience."

The partnership⁴ with Letv is the only latest collaboration⁵ Immersion Corporation has made with Chinese firms. The American based company previously⁶ released a haptic technology special version of the popular mobile game fruit ninja in China, and they have already launched several deals, branching out to a wide range of Chinese companies.

John Pattern Talked about Immersion Corporation's relationship with China.

"I expect China to be one of the leaders in this; we've certainly seen how smartphone usage has become part of everyday life in China. So I think the acceptance level of new technology and what we are doing with the sense of touch, I expect China to be an industry leader in this. We have seen fruit ninja take off and really do quite well with haptics. We have seen Letv take James Bond and do this. Prior to these entertainment deals with have done deals with Xiaomi, Huawei and Meizu and they have taken their overall handsets and equipping them with haptics."

While at first glance, haptics may look like another gimmick⁷ used to enhance theatre productions; it actually extends beyond Hollywood and is also a very innovative⁸ lifestyle tool.

John Pattern talked about some of their other objectives of Immersion Corporation.

"We really believe haptics has great reach into every digital device interaction. It can create ways for the device to interact with you through a distinctive⁹ notification, through something that's maybe private it creates a deeper emotional connection, through technology between two people you can give the user the sense that what the user is doing in the digital world is more real. There are all sorts of ways that haptics can, you name the application, boost what they are looking to do with the mobile phone or tablet."

The partnership Immersion has made with Letv is still young and they have already produced some impressive trailers. This also seems like only the beggining of what this technology can potentially do. Haptics technology will not affect the operating speed of a smartphone or tablet device and will only be marginally more taxing on battery life. So it seems like we may be in store for more futuristic, personal productions via haptics in the future.

CRI's Sam Duckett reports.

1 immersion   

n.沉浸；专心

参考例句：

• The dirt on the bottom of the bath didn't encourage total immersion.浴缸底有污垢，不宜全身浸泡于其中。
• The wood had become swollen from prolonged immersion.因长时间浸泡，木头发胀了。

2 vibrations   

n.摆动( vibration的名词复数 )；震动；感受；（偏离平衡位置的）一次性往复振动

参考例句：

• We could feel the vibrations from the trucks passing outside. 我们可以感到外面卡车经过时的颤动。
• I am drawn to that girl; I get good vibrations from her. 我被那女孩吸引住了，她使我产生良好的感觉。 来自《简明英汉词典》

3 interactive   

adj.相互作用的，互相影响的，（电脑）交互的

参考例句：

• The psychotherapy is carried out in small interactive groups.这种心理治疗是在互动的小组之间进行的。
• This will make videogames more interactive than ever.这将使电子游戏的互动性更胜以往。

4 partnership   

n.合作关系，伙伴关系

参考例句：

• The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。
• Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。

5 collaboration   

n.合作，协作；勾结

参考例句：

• The two companies are working in close collaboration each other.这两家公司密切合作。
• He was shot for collaboration with the enemy.他因通敌而被枪毙了。

6 previously   

adv.以前，先前（地）

参考例句：

• The bicycle tyre blew out at a previously damaged point.自行车胎在以前损坏过的地方又爆开了。
• Let me digress for a moment and explain what had happened previously.让我岔开一会儿，解释原先发生了什么。

7 gimmick   

n.(为引人注意而搞的)小革新，小发明

参考例句：

• He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。
• It is just a public relations gimmick.这只不过是一种公关伎俩。

8 innovative   

adj.革新的，新颖的，富有革新精神的

参考例句：

• Discover an innovative way of marketing.发现一个创新的营销方式。
• He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。

9 distinctive   

adj.特别的，有特色的，与众不同的

参考例句：

• She has a very distinctive way of walking.她走路的样子与别人很不相同。
• This bird has several distinctive features.这个鸟具有几种突出的特征。