2018年CRI Ningxia accelerates long-term and sustainable development of tourism industry

 

2018 marks the sixtieth anniversary of the establishment of the Ningxia Hui Autonomous¹ Region. Over the past six decades, Ningxia has become a leading player of the country in the new energy, agriculture, wine-making, and tourism industries.

Local government in Ningxia has tapped into the potential of the region's tourism industry by releasing regulations and plans that have helped to support its sustainable development.

This is one of the reasons why Ningxia has become one of China's most renowned² holiday destinations.

The Sand Lake Scenic³ Resort, or Sha Hu in Chinese is located in Shizuishan in the northwest corner of the Ningxia Hui Autonomous Region. It is 56 kilometers away from Yinchuan, the capital of the province.

The Resort is famed for its spectacular natural surroundings. Tourists from home and abroad are drawn⁴ to the areas' breathtaking natural scenery, including a crescent-shaped lake, soft sand, aquatic⁵ reeds, lotus flowers, the flocks of migratory⁶ birds, and its magnificent mountains. Here are some tourists.

"This is my first time travelling to Ningxia and the first time I've seen desert. The scenery here is beautiful and splendid."

"The air here is very fresh. I can see plenty of trees and plants here. I came to Sand Lake several years ago. I remember there were more desert areas back then."

Since 1989, local government in Ningxia has put a lot of effort in developing tourist industry here. Tourists can now enjoy a wide range of leisure activities, like camel riding, four-wheel driving, sand sledding and fishing. They can also have the experience of living in a Mongolian Yurt, a traditional type of accommodation in the region.

Zhou Wenqiang is the chairman of the Ningxia Sand Lake Tourism Group. He explains his company's strategy.

"We are making good use of the natural scenery in Ningxia by introducing suitable and fun programs at the resort, as long as they are in line with our ecological⁷ beliefs. I believe that we will maintain our long-term and sustainable development."

During one of the traditional Muslim festivals- the Lesser⁸ Bairam holiday, many visitors choose to spend their vacation in Ningxia, which helps to stimulate⁹ tourism and economic growth in the region. A range of entertainment activities are available, including the Shapotou carnival¹⁰, forest walks, the Binhe musical festival, and organic vegetable picking. Figures released by the local government show that the region received nearly 2 million visitors during the Lesser Bairam holiday in 2017, and that this brought in revenue of more than 800 million yuan.

We spoke¹¹ with a couple of tourists about their visit during the festival.

"I have been to the Shapotou carnival several times, and I feel that some improvements have been made each year."

"It is beautiful here. I think the local government has done a good job, since this region has developed so fast. "

In 2017, Ningxia received over 31 million tourists, with the tourism sector¹² bringing in nearly 28 billion yuan, accounting¹³ for over 8 percent of the region's GDP. The tourism industry has also created approximately 70,000 job opportunities in Ningxia.

Zhao Mingxia is the deputy director of the Tourism Development Commission of Ningxia Hui Autonomous Region.

"The number of tourists in Ningxia, and tourism revenue, has soared in recent years. We have set a target that the income earned by the tourist industry will increase by at least ten percent each year. It is estimated that in 2018, we will receive over 4 million tourists, and revenue will reach 30 billion yuan."

It is hoped that the tourism sector will continue to be a sustainable driver of economic development in Ningxia, and that even more tourists will have the opportunities to enjoy the region's spectacular natural scenery.

1 autonomous   

adj.自治的；独立的

参考例句：

• They proudly declared themselves part of a new autonomous province.他们自豪地宣布成为新自治省的一部分。
• This is a matter that comes within the jurisdiction of the autonomous region.这件事是属于自治区权限以内的事务。

2 renowned   

adj.著名的，有名望的，声誉鹊起的

参考例句：

• He is one of the world's renowned writers.他是世界上知名的作家之一。
• She is renowned for her advocacy of human rights.她以提倡人权而闻名。

3 scenic   

adj.自然景色的，景色优美的

参考例句：

• The scenic beauty of the place entranced the visitors.这里的美丽风光把游客们迷住了。
• The scenic spot is on northwestern outskirts of Beijing.这个风景区位于北京的西北远郊。

4 drawn   

v.拖，拉，拔出；adj.憔悴的，紧张的

参考例句：

• All the characters in the story are drawn from life.故事中的所有人物都取材于生活。
• Her gaze was drawn irresistibly to the scene outside.她的目光禁不住被外面的风景所吸引。

5 aquatic   

adj.水生的，水栖的

参考例句：

• Aquatic sports include swimming and rowing.水上运动包括游泳和划船。
• We visited an aquatic city in Italy.我们在意大利访问过一个水上城市。

6 migratory   

n.候鸟，迁移

参考例句：

• Many migratory birds visit this lake annually.许多候鸟每年到这个湖上作短期逗留。
• This does not negate the idea of migratory aptitude.这并没有否定迁移能力这一概念。

7 ecological   

adj.生态的，生态学的

参考例句：

• The region has been declared an ecological disaster zone.这个地区已经宣布为生态灾难区。
• Each animal has its ecological niche.每种动物都有自己的生态位.

8 lesser   

adj.次要的，较小的；adv.较小地，较少地

参考例句：

• Kept some of the lesser players out.不让那些次要的球员参加联赛。
• She has also been affected,but to a lesser degree.她也受到波及，但程度较轻。

9 stimulate   

vt.刺激，使兴奋；激励，使…振奋

参考例句：

• Your encouragement will stimulate me to further efforts.你的鼓励会激发我进一步努力。
• Success will stimulate the people for fresh efforts.成功能鼓舞人们去作新的努力。

10 carnival   

n.嘉年华会，狂欢，狂欢节，巡回表演

参考例句：

• I got some good shots of the carnival.我有几个狂欢节的精彩镜头。
• Our street puts on a carnival every year.我们街的居民每年举行一次嘉年华会。

11 spoke   

n.（车轮的）辐条；轮辐；破坏某人的计划；阻挠某人的行动 v.讲，谈（speak的过去式）；说；演说；从某种观点来说

参考例句：

• They sourced the spoke nuts from our company.他们的轮辐螺帽是从我们公司获得的。
• The spokes of a wheel are the bars that connect the outer ring to the centre.辐条是轮子上连接外圈与中心的条棒。

12 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。

13 accounting   

n.会计，会计学，借贷对照表

参考例句：

• A job fell vacant in the accounting department.财会部出现了一个空缺。
• There's an accounting error in this entry.这笔账目里有差错。