2019年CRI Media industry embracing new technologies

 

5G, big data and AI are reshaping the landscape of traditional media, and the industry is adapting to the rapid changes brought by the new technologies.

Qian Wei is the chairwoman of CCTV International Network Corporation, a new media subsidiary of China Media Group.

She says news organizations and companies are heating up race in video products.

"Video productions have become the focal point of competition in the media industry. The visualization¹ of news transmission shows unlimited² potential for growth in the future. Now almost all news organizations are turning to videos."

The China Broadcasting Network Corporation has obtained a 5G license³ which will allow various players in the media sector⁴ to offer commercial services on the next generation of cellular⁵ network.

With low latency and ultra-fast download speed, visualized⁶ news products such as short videos are expected to get even more popular with the arrival of 5G.

With the roll-out of 5G network, it's reported that 90 percent of data flow will come from video content.

Qian Wei says she's been working on building an AI editorial department which is expected to change the way editors work in the near future and offer advanced services for audiences.

"We have to stay grounded and work hard to catch up with the trend of the technological⁷ breakthroughs in the news industry. We are working on reproducing a substantial amount of video sources of the China Media Group which requires arduous⁸ work. We also make use of the big data platform of the company and build the AI news platform into an innovation center that incorporates a wide range of forms of media. We are going all out to seize the opportunities arise from a new era."

Paul Shanley, the Global Director of Video Products at The Associated Press, says traditional media giants are faced with tough challenges to fight for attention and time from the audience as many new platforms are popping up like Tictok and Vlog.

Shanley says short video products will dominate the future news industry.

As the roll-out of 5G networks and AI technology gains momentum⁹, Shanlely suggests traditional media team up with tech firms to adapt to the changes in the consumption of news content.

"It's a challenge in the news industry I don't see any other way of meeting that challenge without working closely with tech companies or technology departments. So we'd like to see more partnerships¹⁰ between editorial news organizations and tech companies. The news industry is in many ways under huge challenges. News companies are asked to do more with less. And the only way that we can achieve that is through technology collaboration¹¹. "

CEO of tech start-up APUS Group, Li Tao says integrating traditional companies with the tech sector helps to boost their appeal to a larger audience, especially the younger generation.

"The news companies are faced with global users from a wide range of cultural backgrounds. For example, in countries like Vietnam and India, the average age of internet users is around 25 years old. The traditional way of news distribution with heavy reliance on words and photos can hardly gain recognition from the young audience."

With the arrival of 5G, Li adds, more technologies like blockchain will not only help news companies to offer better services to consumers, but will also enhance their capabilities¹² to fight the fake news phenomenon.

1 visualization   

n.想像，设想

参考例句：

• In 2D visualization and drawing applications, vertical and horizontal scrolling are common. 在二维的可视化及绘图应用中，垂直和水平滚动非常普遍。 来自About Face 3交互设计精髓
• Ophthalmoscopy affords the only opportunity for direct visualization of blood vessels. 检眼镜检查法提供直接观察血管的唯一机会。

2 unlimited   

adj.无限的，不受控制的，无条件的

参考例句：

• They flew over the unlimited reaches of the Arctic.他们飞过了茫茫无边的北极上空。
• There is no safety in unlimited technological hubris.在技术方面自以为是会很危险。

3 license   

n.执照，许可证，特许；v.许可，特许

参考例句：

• The foreign guest has a license on the person.这个外国客人随身携带执照。
• The driver was arrested for having false license plates on his car.司机由于使用假车牌而被捕。

4 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。

5 cellular   

adj.移动的；细胞的，由细胞组成的

参考例句：

• She has a cellular telephone in her car.她的汽车里有一部无线通讯电话机。
• Many people use cellular materials as sensitive elements in hygrometers.很多人用蜂窝状的材料作为测量温度的传感元件。

6 visualized   

直观的，直视的

参考例句：

• I had visualized scientists as bearded old men. 我曾经把科学家想像成长满胡子的老人。
• "I visualized mangled and inadequate branches for my fires. 我想像中出现了砍得乱七八糟的树枝子，供不上壁炉烧的。 来自名作英译部分

7 technological   

adj.技术的；工艺的

参考例句：

• A successful company must keep up with the pace of technological change.一家成功的公司必须得跟上技术变革的步伐。
• Today,the pace of life is increasing with technological advancements.当今， 随着科技进步，生活节奏不断增快。

8 arduous   

adj.艰苦的，费力的，陡峭的

参考例句：

• We must have patience in doing arduous work.我们做艰苦的工作要有耐性。
• The task was more arduous than he had calculated.这项任务比他所估计的要艰巨得多。

9 momentum   

n.动力，冲力，势头；动量

参考例句：

• We exploit the energy and momentum conservation laws in this way.我们就是这样利用能量和动量守恒定律的。
• The law of momentum conservation could supplant Newton's third law.动量守恒定律可以取代牛顿第三定律。

10 partnerships   

n.伙伴关系( partnership的名词复数 )；合伙人身份；合作关系

参考例句：

• Partnerships suffer another major disadvantage: decision-making is shared. 合伙企业的另一主要缺点是决定要由大家来作。 来自英汉非文学 - 政府文件
• It involved selling off limited partnerships. 它涉及到售出有限的合伙权。 来自辞典例句

11 collaboration   

n.合作，协作；勾结

参考例句：

• The two companies are working in close collaboration each other.这两家公司密切合作。
• He was shot for collaboration with the enemy.他因通敌而被枪毙了。

12 capabilities   

n.能力( capability的名词复数 )；可能；容量；[复数]潜在能力

参考例句：

• He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大，自视甚高。 来自辞典例句
• Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为，标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓