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Six-year-old Lucas has a "Power Rangers1" video game, a few robots and lots of teddy bears. But the toy he likes best is a wooden train set made by Brio, a 123-year-old manufacturer based in Sweden.
"I like to see the train go round and round the tracks that I have made. You can't transform robots into anything else. But with the train it's different every time," says Lucas, who lives in Denmark.
The recall of millions of hazardous2 toys made in China has alarmed parents across the world. But it has also highlighted an ongoing3 shift by affluent4 European consumers towards more traditional playthings made with natural products.
As a result, manufacturers and retailers5 of old-fashioned train sets and dollhouses are rubbing their hands in anticipation6 ahead of Christmas.
"We are very optimistic," says Graziano Grazini, the managing director of Citta del Sole (Sun City), an Italian franchise7 that specializes in traditional, environmentally friendly toys.
China still makes an estimated 80 percent of the world's toys, and its share of the global market is not expected to drop significantly.
In the end, experts say that the world market is large enough to accommodate both the increasingly popular flashy electronic toys made in China and traditional wooden toys from Europe.
Just as in that famous 1995 film, "Toy Story," Woody and Buzz Lightyear can remain the best of friends.
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1 rangers | |
护林者( ranger的名词复数 ); 突击队员 | |
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2 hazardous | |
adj.(有)危险的,冒险的;碰运气的 | |
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3 ongoing | |
adj.进行中的,前进的 | |
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4 affluent | |
adj.富裕的,富有的,丰富的,富饶的 | |
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5 retailers | |
零售商,零售店( retailer的名词复数 ) | |
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6 anticipation | |
n.预期,预料,期望 | |
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7 franchise | |
n.特许,特权,专营权,特许权 | |
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