2013年ESL之商务英语 08 Advertising in TV and Movies

 

Advertising¹ in TV and Movies 

Victoria: [clears her throat] Congratulations are in order. I just scored a product placement for our brand in the latest McQuillanator movie. Thank you, thank you very much. 

Gerard: Really? That’s great! Will it have a prominent place in the movie? 

Victoria: Well, you know how these things are. Our logo goes by in the blink of an eye, but millions of people are going to see it. 

Gerard: So will the star be wearing our logo on his shirt or something? 

Victoria: Something like that. 

Gerard: But not that. 

Victoria: No, it’s a little more subtle than that, but it’ll be embedded² into an important scene. 

Gerard: But where are they going to see it? 

Victoria: Is that really important? The important thing is that our brand will be associated with a major Hollywood movie. What more could we ask for? 

Gerard: Stop beating around the bush. Where in the movie will our logo appear? 

Victoria: All right. It’ll be on the bottom of the star’s shoes, on the sole, and the audience will be able to see it when he’s running. 

Gerard: Only if he’s running in slow motion, but he won’t be, right? If it goes by that quickly, it’ll be more like subliminal³ advertising. 

Victoria: Exactly! I hadn’t thought of it that way, but hordes⁴ of people will be going out to buy our products and they won’t even know why. I’m even more of a genius than I thought! 

 

Script by Dr. Lucy Tse 

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 embedded   

a.扎牢的

参考例句：

• an operation to remove glass that was embedded in his leg 取出扎入他腿部玻璃的手术
• He has embedded his name in the minds of millions of people. 他的名字铭刻在数百万人民心中。

3 subliminal   

adj.下意识的，潜意识的；太弱或太快以至于难以觉察的

参考例句：

• Maybe they're getting it on a subliminal level.也许他们会在潜意识里这么以为。
• The soft sell approach gets to consumers in a subliminal way.软广告通过潜意识的作用来影响消费者。

4 hordes   

n.移动着的一大群( horde的名词复数 )；部落

参考例句：

• There are always hordes of tourists here in the summer. 夏天这里总有成群结队的游客。
• Hordes of journalists jostled for position outside the conference hall. 大群记者在会堂外争抢位置。 来自《简明英汉词典》