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(单词翻译:双击或拖选)
Advertising1 in TV and Movies
Victoria: [clears her throat] Congratulations are in order. I just scored a product placement for our brand in the latest McQuillanator movie. Thank you, thank you very much.
Gerard: Really? That’s great! Will it have a prominent place in the movie?
Victoria: Well, you know how these things are. Our logo goes by in the blink of an eye, but millions of people are going to see it.
Gerard: So will the star be wearing our logo on his shirt or something?
Victoria: Something like that.
Gerard: But not that.
Victoria: No, it’s a little more subtle than that, but it’ll be embedded2 into an important scene.
Gerard: But where are they going to see it?
Victoria: Is that really important? The important thing is that our brand will be associated with a major Hollywood movie. What more could we ask for?
Gerard: Stop beating around the bush. Where in the movie will our logo appear?
Victoria: All right. It’ll be on the bottom of the star’s shoes, on the sole, and the audience will be able to see it when he’s running.
Gerard: Only if he’s running in slow motion, but he won’t be, right? If it goes by that quickly, it’ll be more like subliminal3 advertising.
Victoria: Exactly! I hadn’t thought of it that way, but hordes4 of people will be going out to buy our products and they won’t even know why. I’m even more of a genius than I thought!
Script by Dr. Lucy Tse
1 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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2 embedded | |
a.扎牢的 | |
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3 subliminal | |
adj.下意识的,潜意识的;太弱或太快以至于难以觉察的 | |
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4 hordes | |
n.移动着的一大群( horde的名词复数 );部落 | |
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