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2015年ESL之商务英语 03 Celebrity Product Lines

时间:2015-09-21 08:11来源:互联网 提供网友:nan   字体: [ ]
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Celebrity1 Product Lines 

Nick: The possibilities are endless! You have to take advantage of being at the height of your career. 

Jessica: I don’t know about lending my name to a celebrity product line. Wouldn’t people think I was selling out? 

Nick: Of course not. Most celebrities2 do it nowadays. People expect you to leverage3 your fame into a successful business. 

Jessica: But licensing4 my name to a lot of products that I would then have to promote isn’t exactly how I want to spend my time. 

Nick: But think of the upside. You would be building a brand with longevity5, hedging your bets for the future. 

Jessica: You mean in the future when I’m no longer as famous or as popular. 

Nick: No, of course that’s not what I mean. You’ll be a star forever. But don’t you want to get a piece of the pie while the getting is good? 

Jessica: I don’t know. What kind of merchandise are we talking about? 

Nick: We can start with a clothing line and then branch out into household products, luggage, and even weight loss products. 

Jessica: Weight loss products?! What are you implying? 

Nick: Nothing! I didn’t mean weight loss products. I meant food – glamorous6, beautiful food. See what I mean? The sky’s the limit! 

 

Script by Dr. Lucy Tse 


点击收听单词发音收听单词发音  

1 celebrity xcRyQ     
n.名人,名流;著名,名声,名望
参考例句:
  • Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
  • He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。
2 celebrities d38f03cca59ea1056c17b4467ee0b769     
n.(尤指娱乐界的)名人( celebrity的名词复数 );名流;名声;名誉
参考例句:
  • He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
  • a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目
3 leverage 03gyC     
n.力量,影响;杠杆作用,杠杆的力量
参考例句:
  • We'll have to use leverage to move this huge rock.我们不得不借助杠杆之力来移动这块巨石。
  • He failed in the project because he could gain no leverage. 因为他没有影响力,他的计划失败了。
4 licensing 7352ce0b4e0665659ae6466c18decb2a     
v.批准,许可,颁发执照( license的现在分词 )
参考例句:
  • A large part of state regulation consists of occupational licensing. 大部分州的管理涉及行业的特许批准。 来自英汉非文学 - 行政法
  • That licensing procedures for projects would move faster. 这样的工程批准程序一定会加快。 来自辞典例句
5 longevity C06xQ     
n.长命;长寿
参考例句:
  • Good habits promote longevity.良好的习惯能增长寿命。
  • Human longevity runs in families.人类的长寿具有家族遗传性。
6 glamorous ezZyZ     
adj.富有魅力的;美丽动人的;令人向往的
参考例句:
  • The south coast is less glamorous but full of clean and attractive hotels.南海岸魅力稍逊,但却有很多干净漂亮的宾馆。
  • It is hard work and not a glamorous job as portrayed by the media.这是份苦差,并非像媒体描绘的那般令人向往。
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TAG标签:   ESL  商务英语
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