普通高中课程标准实验教科书 英语选修9 Unit 5 Inside advertisi

With a partner, read the following text and make sure you understand it, then complete the tasks on the next page.

                                               DOES FOOD ADVERTISING¹ HAVE AN EFFECT ON OBESITY²?
       There is a disease sweeping³ the world today that is killing⁴ far more people than any other, including AIDS or SARS. That disease is obesity. The World Health Organization (WHO) has stated that of the 56.5 million deaths per year around the world, over 50 per cent of these are caused by diseases associated with unhealthy diet and lack of exercise and that many of these deaths could be prevented. In the face of these shocking statistics, the WHO announced  in 2004, a plan to fight obesity and invited governments around the world to join the campaign to encourage its citizens to adopt a sensible diet and to take up some form of physical activity. As part of their plan, .the WHO asked governments to consider the role of food advertising in encouraging people to eat unhealthy food.
      One area of concern for many countries is the advertising of unhealthy food during children's television programmes. In Australia, which has the highest number of food advertisements in children' television in the world, there are an average of 12 food ads per hour. On the other hand, in Sweden and Austria where there are strict laws about advertising during children's programmes, there is only one food ad per hour.
      There is much debate, however, about whether television advertisements are in any way responsible for childhood obesity. In Sweden, and Quebec in Canada, for example, there has been no great difference in the number of obese⁵ children since the government banned food ads in children's television. However, Holland, where there are no bans on food advertising,  has one of the lowest rates of obesity in Europe.

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 obesity   

n.肥胖，肥大

参考例句：

• One effect of overeating may be obesity.吃得过多能导致肥胖。
• Sugar and fat can more easily lead to obesity than some other foods.糖和脂肪比其他食物更容易导致肥胖。

3 sweeping   

adj.范围广大的，一扫无遗的

参考例句：

• The citizens voted for sweeping reforms.公民投票支持全面的改革。
• Can you hear the wind sweeping through the branches?你能听到风掠过树枝的声音吗？

4 killing   

n.巨额利润；突然赚大钱，发大财

参考例句：

• Investors are set to make a killing from the sell-off.投资者准备清仓以便大赚一笔。
• Last week my brother made a killing on Wall Street.上个周我兄弟在华尔街赚了一大笔。

5 obese   

adj.过度肥胖的，肥大的

参考例句：

• The old man is really obese,it can't be healthy.那位老人确实过于肥胖了，不能算是健康。
• Being obese and lazy is dangerous to health.又胖又懒危害健康。