华尔街的赚钱经 第69期:硅谷神话(4)

 　　Over the next few months, Google's fortunes only continued to escalate². The nature of the web meant that search engines themselves, while widely used , were tough to make profitable. Google was performing about 150 million searches a day (or 1, 800 per second) which takes an immense amount of computing³ power. Google did sell what are known as "click-through" ads (if a search engine query⁴ is "tennis shoes," for example, a small Nike ad will appear). These small ads were only words, not images, which cut page-loading time immnsely.

　　在接下来的几个月中，谷歌资产一路飘升。其实搜索引擎尽管应用广泛，也还是很难获得巨额利润，这是网络本身的特点。而谷歌每天搜索量达1亿5千万次（平均每秒 1，800次），这么大的搜索量需要一个超强的计算系统。谷歌推出一个“点击进入”的广告项目（如输入关键字“网球鞋”点击后就会出现一个耐克鞋广告），这些小广告只有文字，没有图片，大大节省了下载页面的时间。

　　With Schmidt at the helm, Google is aggressively trying to leverage⁵ its reach technology, and advertiser base. The ultimate goal is "To enable you to find anything you are looking for anywhere," Schmidt says.

　　有施密特掌舵，谷歌在开发新技术、新客户的道路上昂首阔步。施密特说，他们的终极目标就是“让大家在谷歌找到在别处找不到的任何信息”。

　　Most Friday afternoons, Google employees worldwide can tune¹ in for a O&A with co-founders Sergey Brin and Larry Page "People ask anything from 'What is our specific direction in this area? ' to 'Why has the soda(in the snack rooms) changed?'" says Stacy Sullivan, director of human resources and chief culture officer.Google's focus on maintaining a "flat organization" where any employee can address company co-founders on a weekly basis.

　　周五下午，全球各地的谷歌员工都可以向创始人谢尔·盖布林和拉里·佩奇提问。人力资源部主任、首席文化宫丝德西·沙利雯说，“大家的问题多种多样，比如‘在这一地区我们将实行什么特别计划？’或‘（食品供应区的）苏打水怎么换了？’”谷歌力求在与员工对话时创造一个“平台”，使得员工可以每周都有机会与谷歌的共同创办者对话。

1 tune   

n.调子；和谐，协调；v.调音，调节，调整

参考例句：

• He'd written a tune,and played it to us on the piano.他写了一段曲子，并在钢琴上弹给我们听。
• The boy beat out a tune on a tin can.那男孩在易拉罐上敲出一首曲子。

2 escalate   

v.(使)逐步增长(或发展)，(使)逐步升级

参考例句：

• It would tempt Israel's neighbors to escalate their demands.它将诱使以色列的邻国不断把他们的要求升级。
• Defeat could cause one side or other to escalate the conflict.失败可能会导致其中一方将冲突升级。

3 computing   

n.计算

参考例句：

• to work in computing 从事信息处理
• Back in the dark ages of computing, in about 1980, they started a software company. 早在计算机尚未普及的时代（约1980年），他们就创办了软件公司。

4 query   

n.疑问，问号，质问；vt.询问，表示怀疑

参考例句：

• I query very much whether it is wise to act so hastily.我真怀疑如此操之过急地行动是否明智。
• They raised a query on his sincerity.他们对他是否真诚提出质疑。

5 leverage   

n.力量，影响；杠杆作用，杠杆的力量

参考例句：

• We'll have to use leverage to move this huge rock.我们不得不借助杠杆之力来移动这块巨石。
• He failed in the project because he could gain no leverage. 因为他没有影响力，他的计划失败了。