林超伦实战口译练习笔记 第31期:顾客需要什么?

 　　We've put substantial amount of money and effort into upgrading our retail¹ operation, into our dealer² network and into our own sales force. This is built on our in-depth knowledge of our customers, what they want and what they need. It is based on the strength of our brand. If you visit one of our re-branded showrooms, you'll get a strong impression of our brand and what we stand for. We are taking market shares from our competitors. We are on target to take even more.

　　我们还花费了大量的资金和力气，改进我们的零售业务、我们的代销商网络和我们的销售队伍。我们的起点是我们对顾客的深入了解：他们想要什么？他们需要什么？我们的基础是我们品牌的力量。如果参观一下品牌重新标志的展厅，就会对我们的品牌和我们的价值观留下很深刻的印象。我们正在从竞争对手那里夺来市场份额。我们正在依照目标去夺得更多的市场份额。

1 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

2 dealer   

n.商人，贩子

参考例句：

• The dealer spent hours bargaining for the painting.那个商人为购买那幅画花了几个小时讨价还价。
• The dealer reduced the price for cash down.这家商店对付现金的人减价优惠。