密歇根新闻广播 汽车展览还重要吗

 

The 2018 North American International Auto¹ Show has been holding media previews all week.

Tomorrow night is the black-tie Charity Preview, which raises millions for children's charities. The doors open to the public on Saturday.

But the Detroit Auto Show may not be as important as it once was. That's the conclusion drawn² by Detroit News business columnist³ Daniel Howes after this year's lackluster press days and a shift to holding events outside of the auto show.

Howes joined Stateside today to reflect on this year's Detroit Auto Show so far.

Listen above for the full conversation, or catch highlights below.

Ford⁴'s Big Bet on Electric Vehicles

"Ford said they're going to more than double what they spend on electrification⁵ from about $4.5 billion over a five year period to $11 billion. I think maybe the quote of the week so far is from Bill Ford Junior, the executive chairman, who said, “We're going all in on electrification, we just hope customers follow us.""

Lack of home team participation⁶

"Detroit held an auto show and it's hometown automakers didn't show up. What I mean by that is during the first to two press days, you only had one traditional Detroit manufacturer, Fiat⁷ Chrysler, that held one press conference for it's Ram⁸ brand on Monday, and another one for Jeep on Tuesday. No press conferences from General Motors or Ford on either of those press days."

"As a result, you see a lot more targeting and really being able to use the power of the internet to focus on who their audiences are to make these kinds of decisions. No longer is the auto show all things to all people, including the media."

Focus on Domestic Media

"I think generally more automakers are starting to employ offsite events that are not contiguous to the auto show. For example, they (Fiat Chrysler) launched their autonomous⁹ vehicle last week and made the news about that. Ford did the same thing with the Ranger¹⁰, on Sunday afternoon. General Motors showed its Chevy Silverado a month ago in Texas. They did an event Saturday night, the only people doing an event Saturday night, before the press days."

"We're reaching the audience we want to reach. We don't need to reach the European, the Asian media to sell a pickup¹¹ truck. We need the Americans, Detroiters, and the regional people whose publications are read by our buyers. Their buyers of Chevy pickup trucks are not in Japan, South Korea or Germany."

1 auto   

n.(=automobile)(口语)汽车

参考例句：

• Don't park your auto here.别把你的汽车停在这儿。
• The auto industry has brought many people to Detroit.汽车工业把许多人吸引到了底特律。

2 drawn   

v.拖，拉，拔出；adj.憔悴的，紧张的

参考例句：

• All the characters in the story are drawn from life.故事中的所有人物都取材于生活。
• Her gaze was drawn irresistibly to the scene outside.她的目光禁不住被外面的风景所吸引。

3 columnist   

n.专栏作家

参考例句：

• The host was interviewing a local columnist.节目主持人正在同一位当地的专栏作家交谈。
• She's a columnist for USA Today.她是《今日美国报》的专栏作家。

4 Ford   

n.浅滩，水浅可涉处；v.涉水，涉过

参考例句：

• They were guarding the bridge,so we forded the river.他们驻守在那座桥上，所以我们只能涉水过河。
• If you decide to ford a stream,be extremely careful.如果已决定要涉过小溪，必须极度小心。

5 electrification   

n.充电，电气化；起电；电化；带电

参考例句：

• Electrification of the countryside--yes, that, too, is impressive. 是的。农村电气化也是了不起的事。 来自演讲部分
• After electrification, it will readily stick to a wall or a ceiling. 起电后，它立即吸附到墙壁上或天花板上。 来自辞典例句

6 participation   

n.参与，参加，分享

参考例句：

• Some of the magic tricks called for audience participation.有些魔术要求有观众的参与。
• The scheme aims to encourage increased participation in sporting activities.这个方案旨在鼓励大众更多地参与体育活动。

7 fiat   

n.命令，法令，批准；vt.批准，颁布

参考例句：

• The opening of a market stall is governed by municipal fiat.开设市场摊位受市政法令管制。
• He has tried to impose solutions to the country's problems by fiat.他试图下令强行解决该国的问题。

8 ram   

(random access memory)随机存取存储器

参考例句：

• 512k RAM is recommended and 640k RAM is preferred.推荐配置为512K内存，640K内存则更佳。

9 autonomous   

adj.自治的；独立的

参考例句：

• They proudly declared themselves part of a new autonomous province.他们自豪地宣布成为新自治省的一部分。
• This is a matter that comes within the jurisdiction of the autonomous region.这件事是属于自治区权限以内的事务。

10 ranger   

n.国家公园管理员，护林员；骑兵巡逻队员

参考例句：

• He was the head ranger of the national park.他曾是国家公园的首席看守员。
• He loved working as a ranger.他喜欢做护林人。

11 pickup   

n.拾起，获得

参考例句：

• I would love to trade this car for a pickup truck.我愿意用这辆汽车换一辆小型轻便卡车。||The luck guy is a choice pickup for the girls.那位幸运的男孩是女孩子们想勾搭上的人。