密歇根新闻广播 底特律车展不会结束

The Detroit auto¹ show isn't dead.

It just feels that way.

The latest casualties are the princes of the German auto industry. First Mercedes-Benz won't be attending next year's auto show. Neither will its Bavarian brother, BMW.

Bets on how long until Audi follows, if only to prove parity² with the other two? Sooner rather than later, unless that Volkswagen luxury brand sees opportunity staying with Detroit.

Howes says the decisions by German heavyweights Mercedes-Benz and BMW to bolt the Detroit auto show are an unmistakable sign: the annual rite³ at Cobo Center needs to find a new way forward.

The exodus⁴ from Cobo Center's floor is moving from a trickle⁵ to a flood. Porsche is gone. Jaguar⁶ and Land Rover, once part of Ford's Blue Oval stable, are gone. Same for Volvo and Mazda. Mini doesn't come around. Nor Maserati. Or Tesla, which can't sell its cars in Michigan anyway, thanks to the state's arcane⁷ dealer⁸ laws.

Officially, show organizers are taking this in stride.

Behind the scenes, not so much.

The Detroit Area Dealers⁹, organizers of the show, are mulling a move of the show to October – in 2020. They're considering a name change that would return "Detroit" to the official branding, overdue¹⁰ recognition that Motown's mojo is back.

Other proposals are percolating¹¹. One idea popular at General Motors is moving the show to June and connecting it to the Chevrolet Detroit Grand Prix on Belle¹² Isle¹³. It'd be the Motor City on steroids – a perfect time of year to showcase downtown, the river snaking an international border, an annual reminder¹⁴ that this business still is all about cars and trucks, passion and heritage.

But times change.

The Europeans are bolting the show because it's not necessary to them anymore.

It's not necessary to spend the money to come in the dead of winter. Not when technology enables automakers to precisely¹⁵ target audiences. Not when they can grab more "mindshare" of influential¹⁶ media and analysts¹⁷ with separate events held at times and places of their choosing.

For as many years as I can remember, show organizers proudly touted¹⁸ the number of journalists who arrived here every January – always around 5,000. With the Germans back in their homeland, don't bet on such a heavy turnout.

The time for a radical¹⁹ rethink of the auto show is already here. Automakers are voting with their proverbial feet. And they're saying that Detroit and the would-be customers that typically attend are either a) not their customers or b) the ones that are theirs don't come to auto shows anymore.

Does that mean the era of, quote, "international" auto shows has outlived its usefulness? That Detroit hotels and restaurants and caterers can't count on the big slug of business come every January? It might. But you'll find them all at the New York show this week. I checked.

That's not necessarily happy news for a town growing accustomed to its reinvention: Detroit finally gets its act together, gets Cobo into shape, and the folks who made the show "The Show" filter away.

Heed²⁰ the warning, Detroit. This town lost lots of years ignoring the signs of changing market. Don't do it with the auto show, too.

Innovate²¹ – it's the only way to prosper²².

Daniel Howes is a columnist²³ at The Detroit News. Views expressed in his essays are his own and do not necessarily reflect those of Michigan Radio, its management or the station licensee, The University of Michigan.

1 auto   

n.(=automobile)(口语)汽车

参考例句：

• Don't park your auto here.别把你的汽车停在这儿。
• The auto industry has brought many people to Detroit.汽车工业把许多人吸引到了底特律。

2 parity   

n.平价，等价，比价，对等

参考例句：

• The two currencies have now reached parity.这两种货币现已达到同等价值。
• Women have yet to achieve wage or occupational parity in many fields.女性在很多领域还没能争取到薪金、职位方面的平等。

3 rite   

n.典礼，惯例，习俗

参考例句：

• This festival descends from a religious rite.这个节日起源于宗教仪式。
• Most traditional societies have transition rites at puberty.大多数传统社会都为青春期的孩子举行成人礼。

4 exodus   

v.大批离去，成群外出

参考例句：

• The medical system is facing collapse because of an exodus of doctors.由于医生大批离去，医疗系统面临崩溃。
• Man's great challenge at this moment is to prevent his exodus from this planet.人在当前所遇到的最大挑战，就是要防止人从这个星球上消失。

5 trickle   

vi.淌，滴，流出，慢慢移动，逐渐消散

参考例句：

• The stream has thinned down to a mere trickle.这条小河变成细流了。
• The flood of cars has now slowed to a trickle.汹涌的车流现在已经变得稀稀拉拉。

6 jaguar   

n.美洲虎

参考例句：

• He was green with envy when he saw my new Jaguar car.看见我那辆美洲虎牌新车，他非常妒忌。
• Should you meet a jaguar in the jungle,just turn slowly,walk away.But slowly,never look back.你在丛林中若碰上美洲虎，就慢慢转身走开，可一定要慢，切莫回头看。

7 arcane   

adj.神秘的，秘密的

参考例句：

• The technique at one time was arcane in the minds of most chemists.这种技术在大多数化学家心目中一度是神秘的。
• Until a few months ago few people outside the arcane world of contemporary music had heard of Gorecki.直至几个月前，在现代音乐神秘殿堂之外很少有人听说了戈莱斯基。

8 dealer   

n.商人，贩子

参考例句：

• The dealer spent hours bargaining for the painting.那个商人为购买那幅画花了几个小时讨价还价。
• The dealer reduced the price for cash down.这家商店对付现金的人减价优惠。

9 dealers   

n.商人( dealer的名词复数 )；贩毒者；毒品贩子；发牌者

参考例句：

• There was fast bidding between private collectors and dealers. 私人收藏家和交易商急速竞相喊价。
• The police were corrupt and were operating in collusion with the drug dealers. 警察腐败，与那伙毒品贩子内外勾结。

10 overdue   

adj.过期的，到期未付的；早该有的，迟到的

参考例句：

• The plane is overdue and has been delayed by the bad weather.飞机晚点了，被坏天气耽搁了。
• The landlady is angry because the rent is overdue.女房东生气了，因为房租过期未付。

11 percolating   

n.渗透v.滤( percolate的现在分词 )；渗透；（思想等）渗透；渗入

参考例句：

• Bubbles simply supply a short cut for the faster-moving percolating gas. 气泡不过是对快速运动的渗透气体提供了一条捷径。 来自辞典例句
• I' ll percolate some coffee, ie make it by percolating. 我去用过滤法煮些咖啡。 来自辞典例句

12 belle   

n.靓女

参考例句：

• She was the belle of her Sunday School class.在主日学校她是她们班的班花。
• She was the belle of the ball.她是那个舞会中的美女。

13 isle   

n.小岛，岛

参考例句：

• He is from the Isle of Man in the Irish Sea.他来自爱尔兰海的马恩岛。
• The boat left for the paradise isle of Bali.小船驶向天堂一般的巴厘岛。

14 reminder   

n.提醒物，纪念品；暗示，提示

参考例句：

• I have had another reminder from the library.我又收到图书馆的催还单。
• It always took a final reminder to get her to pay her share of the rent.总是得发给她一份最后催缴通知，她才付应该交的房租。

15 precisely   

adv.恰好，正好，精确地，细致地

参考例句：

• It's precisely that sort of slick sales-talk that I mistrust.我不相信的正是那种油腔滑调的推销宣传。
• The man adjusted very precisely.那个人调得很准。

16 influential   

adj.有影响的，有权势的

参考例句：

• He always tries to get in with the most influential people.他总是试图巴结最有影响的人物。
• He is a very influential man in the government.他在政府中是个很有影响的人物。

17 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。

18 touted   

v.兜售( tout的过去式和过去分词 )；招揽；侦查；探听赛马情报

参考例句：

• She's being touted as the next leader of the party. 她被吹捧为该党的下一任领导人。
• People said that he touted for his mother and sister. 据说，他给母亲和姐姐拉生意。 来自辞典例句

19 radical   

n.激进份子，原子团，根号；adj.根本的，激进的，彻底的

参考例句：

• The patient got a radical cure in the hospital.病人在医院得到了根治。
• She is radical in her demands.她的要求十分偏激。

20 heed   

v.注意，留意；n.注意，留心

参考例句：

• You must take heed of what he has told.你要注意他所告诉的事。
• For the first time he had to pay heed to his appearance.这是他第一次非得注意自己的外表不可了。

21 innovate   

v.革新，变革，创始

参考例句：

• We must innovate in order to make progress.我们必须改革以便取得进步。
• It is necessary to innovate and develop military theories.创新和发展军事理论是必要的。

22 prosper   

v.成功，兴隆，昌盛；使成功，使昌隆，繁荣

参考例句：

• With her at the wheel,the company began to prosper.有了她当主管，公司开始兴旺起来。
• It is my earnest wish that this company will continue to prosper.我真诚希望这家公司会继续兴旺发达。

23 columnist   

n.专栏作家

参考例句：

• The host was interviewing a local columnist.节目主持人正在同一位当地的专栏作家交谈。
• She's a columnist for USA Today.她是《今日美国报》的专栏作家。