密歇根新闻广播 底特律的Faygo苏打汽水公司

"Remember when you were a kid? Well, part of you still is. And that's why we make Faygo," goes an old jingle¹ for one of Detroit's most iconic companies.

Faygo was born on Detroit's Eastside more than 100 years ago, and it remains² a well-known pop brand in the United States today.

Joe Grimm is a journalism³ professor at Michigan State University and author of The Faygo Book.

Grimm will be talking about The Faygo Book at the Hamburg Public Library on Tuesday, December 4 and at the Grosse Pointe Public Library's Ewald Branch on Wednesday December 5.

He says that although people in the Midwest had been known to say pop as instead of soda⁴ before Faygo's advent⁵, the company did play a role in making sure the term stuck.

Faygo has been ahead of most any other company in insisting that we call it pop, and because of that, the Detroit area calls it pop more frequently than any other part of the country, said Grimm.

Faygo got its start in 1907 when Perry Feigenson, who was a baker⁶ at the time, called up his brother Ben and suggested they get into the pop-making industry. The first couple flavors their brand offered including fruit punch, grape, and strawberry, better known as red pop were made using frosting recipes.

In the decades since then, Faygo has taken off, winning national awards for its orange and root beer flavors all while staying loyal to its original Eastside community.

But not every flavor was a winner for the Feigenson brothers. Grimm recalls one apple-flavored pop called Eve that flopped⁷, and an unfortunate pineapple-orange flavor made with unpasteurized pineapple juice that exploded in the bottle.

It was a big mess. It was busting⁸ out the lights in the factory. It was banned from Dearborn. They had to drive around and pick up all these messy, exploded bottles, and remake the pop then with pasteurized pineapple juice.

Listen to Stateside's conversation with Joe Grimm to hear more about how the Faygo brand expanded alongside Detroit's growing population, and the long-term outlook for this iconic company as more and more people abandon pop for other beverages⁹.

1 jingle   

n.叮当声，韵律简单的诗句；v.使叮当作响，叮当响，押韵

参考例句：

• The key fell on the ground with a jingle.钥匙叮当落地。
• The knives and forks set up their regular jingle.刀叉发出常有的叮当声。

2 remains   

n.剩余物，残留物；遗体，遗迹

参考例句：

• He ate the remains of food hungrily.他狼吞虎咽地吃剩余的食物。
• The remains of the meal were fed to the dog.残羹剩饭喂狗了。

3 journalism   

n.新闻工作，报业

参考例句：

• He's a teacher but he does some journalism on the side.他是教师，可还兼职做一些新闻工作。
• He had an aptitude for journalism.他有从事新闻工作的才能。

4 soda   

n.苏打水；汽水

参考例句：

• She doesn't enjoy drinking chocolate soda.她不喜欢喝巧克力汽水。
• I will freshen your drink with more soda and ice cubes.我给你的饮料重加一些苏打水和冰块。

5 advent   

n.(重要事件等的)到来，来临

参考例句：

• Swallows come by groups at the advent of spring. 春天来临时燕子成群飞来。
• The advent of the Euro will redefine Europe.欧元的出现将重新定义欧洲。

6 baker   

n.面包师

参考例句：

• The baker bakes his bread in the bakery.面包师在面包房内烤面包。
• The baker frosted the cake with a mixture of sugar and whites of eggs.面包师在蛋糕上撒了一层白糖和蛋清的混合料。

7 flopped   

v.（指书、戏剧等）彻底失败( flop的过去式和过去分词 )；（因疲惫而）猛然坐下；（笨拙地、不由自主地或松弛地）移动或落下；砸锅

参考例句：

• Exhausted, he flopped down into a chair. 他筋疲力尽，一屁股坐到椅子上。
• It was a surprise to us when his play flopped. 他那出戏一败涂地，出乎我们的预料。 来自《简明英汉词典》

8 busting   

打破，打碎( bust的现在分词 )； 突击搜查（或搜捕）； （使）降级，降低军阶

参考例句：

• Jim and his wife were busting up again yesterday. 吉姆和他的妻子昨天又吵架了。
• He figured she was busting his chops, but it was all true. 他以为她在捉弄他，其实完全是真的。

9 beverages   

n.饮料( beverage的名词复数 )

参考例句：

• laws governing the sale of alcoholic beverages 控制酒类销售的法规
• regulations governing the sale of alcoholic beverages 含酒精饮料的销售管理条例