美国国家公共电台 NPR For French Teens, Smoking Still Has More Allure Than Stigma

For French Teens, Smoking Still Has More Allure¹ Than Stigma²

RENEE MONTAGNE, HOST:

To be cool and sexy in France has long involved smoking - Brigitte Bardot putting a cigarette to her lips, smoke curling around Jean-Paul Belmondo. Ministers from 10 countries are now in Paris to talk about how to cut down on smoking around the world. France itself has new very tough anti-smoking laws, as well as lots of young people lighting³ up. NPR's Eleanor Beardsley has more.

ELEANOR BEARDSLEY, BYLINE⁴: This is a common after-school scene in Paris - a group of teenagers sitting at an outdoor cafe, smoking. These 16-year-olds say they've been lighting up for two years now. They smoke a pack a day. Some of their parents know, but they don't realize the extent of it, says Louise Ferlet.

LOUISE FERLET: They know we smoke at parties. They think it's a social thing. But if they knew that when - on our way to school we light a cigarette and everything, they'd get mad. But they don't - I mean, my dad caught me smoking in my room multiple times. And he doesn't react because he knows it's - he went through the same thing. And he knows I'm going to quit one day. And I know I'm going to quit one day, just not today (laughter).

BEARDSLEY: About 40 percent of French 17-year-olds smoke. That's one of the highest rates in Europe. And compare it to the less than 10 percent of American teens who smoke. That, says French health minister Marisol Touraine, is why the new laws are being introduced.

MARISOL TOURAINE: (Through interpreter) We know that more and more of our young people are smoking. And they're particularly susceptible⁵ to marketing⁶, which is inherent in the colors and shapes of cigarette packs. This law will break that advertising⁷ and branding.

BEARDSLEY: The white, neutral cigarette packs now all look alike, with just the brand name in small letters next to large health warnings and pictures of diseased human organs. But this after-school crowd scoffs⁸ at such measures.

What would make you stop? Do you think the plain packets, will this help?

UNIDENTIFIED WOMAN: No, not at all.

BEARDSLEY: Cigarettes in France are sold only in thousands of tiny tobacco shops which are often attached to a neighborhood cafe. Emmanuelle Beguinot, executive director of the National Committee Against Tobacco, says one reason for high teen smoking rates in France is that tobacconists break the law and sell cigarettes to people under 18.

EMMANUELLE BEGUINOT: We made different surveys, and we know that 40 percent sell to minors⁹ who are 12 years old.

BEARDSLEY: Beguinot claims that tobacco shops are a front for giant tobacco multinationals¹⁰. When the tobacconists oppose regulations, it gives the impression the little guy is standing¹¹ up to big government. Jean-Luc Renaud, head of the National Association of French Tobacconists, agrees that too many young people smoke. But he says the new regulations won't stop that.

JEAN-LUC RENAUD: (Speaking French).

BEARDSLEY: "It won't stop kids from smoking. It'll just hit our business," he says. "People will try to buy regular cigarette packs from the internet or on the black market." More than anything, these girls call smoking a rite¹² of passage and a part of French culture, says Naomi Finel.

NAOMI FINEL: If you're young and you're walking the streets and you're in Paris, you will see people at cafes smoking, having a glass of wine. And it's just - it's like, good. They seem happy. They seem to enjoy their life.

BEARDSLEY: Anti-tobacco campaigner Beguinot says too many French opinion leaders, especially cultural icons¹³, have a strong relationship with the tobacco industry.

BEGUINOT: For example, for the cinema, there are many product placements paid by tobacco industry.

BEARDSLEY: Beguinot says France has an arsenal¹⁴ of tough anti-smoking laws but they're not enforced or backed up with public information campaigns. For too many young people, she says, smoking isn't toxic¹⁵ - it's glamorous¹⁶. Eleanor Beardsley, NPR News, Paris.

1 allure   

n.诱惑力，魅力；vt.诱惑，引诱，吸引

参考例句：

• The window displays allure customers to buy goods.橱窗陈列品吸引顾客购买货物。
• The book has a certain allure for which it is hard to find a reason.这本书有一种难以解释的魅力。

2 stigma   

n.耻辱，污名；(花的)柱头

参考例句：

• Being an unmarried mother used to carry a social stigma.做未婚母亲在社会上曾是不光彩的事。
• The stigma of losing weighed heavily on the team.失败的耻辱让整个队伍压力沉重。

3 lighting   

n.照明，光线的明暗，舞台灯光

参考例句：

• The gas lamp gradually lost ground to electric lighting.煤气灯逐渐为电灯所代替。
• The lighting in that restaurant is soft and romantic.那个餐馆照明柔和而且浪漫。

4 byline   

n.署名；v.署名

参考例句：

• His byline was absent as well.他的署名也不见了。
• We wish to thank the author of this article which carries no byline.我们要感谢这篇文章的那位没有署名的作者。

5 susceptible   

adj.过敏的，敏感的；易动感情的，易受感动的

参考例句：

• Children are more susceptible than adults.孩子比成人易受感动。
• We are all susceptible to advertising.我们都易受广告的影响。

6 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

7 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

8 scoffs   

嘲笑，嘲弄( scoff的第三人称单数 )

参考例句：

• [ Scoffs ] Why should a young girl like that love an old fart like me? 为什么一个那样的年轻女孩应该喜欢我这样的老家伙？
• The noise of the moment scoffs at the music of the Eternal. 瞬刻的喧声，讥笑着永恒的音乐。

9 minors   

n.未成年人( minor的名词复数 )；副修科目；小公司；[逻辑学]小前提v.[主美国英语]副修，选修，兼修( minor的第三人称单数 )

参考例句：

• The law forbids shops to sell alcohol to minors. 法律禁止商店向未成年者出售含酒精的饮料。 来自《简明英汉词典》
• He had three minors this semester. 这学期他有三门副修科目。 来自《简明英汉词典》

10 multinationals   

跨国公司( multinational的名词复数 )

参考例句：

• These local companies are only small fry compared with the huge multinationals. 同那些跨国公司比，这些当地的公司不过是小鱼小虾。
• Some people believe that the multinationals have too much power. 有人认为跨国公司的权力太大了。

11 standing   

n.持续，地位；adj.永久的，不动的，直立的，不流动的

参考例句：

• After the earthquake only a few houses were left standing.地震过后只有几幢房屋还立着。
• They're standing out against any change in the law.他们坚决反对对法律做任何修改。

12 rite   

n.典礼，惯例，习俗

参考例句：

• This festival descends from a religious rite.这个节日起源于宗教仪式。
• Most traditional societies have transition rites at puberty.大多数传统社会都为青春期的孩子举行成人礼。

13 icons   

n.偶像( icon的名词复数 )；（计算机屏幕上表示命令、程序的）符号，图像

参考例句：

• Distinguish important text items in lists with graphic icons. 用图标来区分重要的文本项。 来自About Face 3交互设计精髓
• Daemonic icons should only be employed persistently if they provide continuous, useful status information. 只有会连续地提供有用状态信息的情况下，后台应用程序才应该一直使用图标。 来自About Face 3交互设计精髓

14 arsenal   

n.兵工厂，军械库

参考例句：

• Even the workers at the arsenal have got a secret organization.兵工厂工人暗中也有组织。
• We must be the great arsenal of democracy.我们必须成为民主的大军火库。

15 toxic   

adj.有毒的，因中毒引起的

参考例句：

• The factory had accidentally released a quantity of toxic waste into the sea.这家工厂意外泄漏大量有毒废物到海中。
• There is a risk that toxic chemicals might be blasted into the atmosphere.爆炸后有毒化学物质可能会进入大气层。

16 glamorous   

adj.富有魅力的；美丽动人的；令人向往的

参考例句：

• The south coast is less glamorous but full of clean and attractive hotels.南海岸魅力稍逊，但却有很多干净漂亮的宾馆。
• It is hard work and not a glamorous job as portrayed by the media.这是份苦差，并非像媒体描绘的那般令人向往。