NPR边听边练20:"口碑"营销策略

 　　【NPR边听边练】致力于提供新鲜有趣、饶有意味的时讯资料，致力于通过精听的方式促进听力提高，致力于不断开阔眼界和深入了解美国观点。

　　精听建议：

　　先完整地把一条新闻听一到三遍，争取掌握大意。然后，一句一句精听，力争每句话都听明白。遇到实在不懂的地方，再听写。

　　下面的文本材料中空缺部分里面要填的词都很简单，不过是一些值得注意的连读或者典型的美式发音哦，有些语速比较快。试试看，你能不能全部写对？

　　（参考文本，欢迎指出错误^^）

　　Over the past two years, Louise ___1___ 15 or 20 marketing¹ efforts, instant desserts, books, batteries, electronic games, and her favorite- perfume. “You ___2___, you leave the house, you kind of ___3___ someone and hope that they smell you and like what they smell. What’s really fun about being ___4___ perfume campaign is that you___5___ feel like new and fresh, and there's someone said ‘oh, my gosh, I just love what you are wearing. It smells so nice. Then the whole conversation just starts really nice and easily. It just happens.” “Well, I just think it's acctually a very interesting thing for her to say.” Professor Patty Williams who teaches marketing at the Worton School says Louise seems to understand that buzz is most effective when it appears to be spontaneous and organic.

　　答案：

　　1.has worked on

　　2.put it on

　　3.cozy² up next to (cozy up-try to get on friendly or intimate terms, ingratiate oneself)

　　4.part of something like

　　5.get the chance to

1 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

2 cozy   

adj.亲如手足的，密切的，暖和舒服的

参考例句：

• I like blankets because they are cozy.我喜欢毛毯，因为他们是舒适的。
• We spent a cozy evening chatting by the fire.我们在炉火旁聊天度过了一个舒适的晚上。