情景英语口语100主题 069advertising广告

69 advertising¹

words
classifieds personals poster promotion² billboard³ leaflet publicity⁴
jingle⁵ logo slogan media hype market target special spam

phrases
place an ad
launch a campaign
reach consumers
tv spots
tv commercial
offer free gifts
brand loyalty⁶
mail shot
advertising agency
create an impression
brand name
selling point
ad campaign

beginner
a: how could we advertise our celebrations to mark the centenary of the founding of the university?
B; I’m sure we could get one or two tv companies to come in. perhaps the president could invite them and do an interview.
A: that’s a good idea. We could put up some posters in and around the campus with a list of events. It would be quite cheap to do on the campus.
B: it will be expensive to do outside the campus. Perhaps we could arrange for some sponsorship.
A: we could contact alumni who work for large, well-know companies. They might be able to arrange cheap advertising in exchange for some free tickets.
B; good thinking! We should also print some leaflets for students to distribute.
A: we should put some information about it on the home page of our university website. When people visit the website, they’ll see the information.
B: we could take out some advertisements to local newspapers. I checked the prices and they are reasonable.
A; ok. Let’s get to work on our advertising campaign.

Intermediate
A: there are advertisements everywhere here in hong kong. The city is so bright at night, with all the neon signs.
B: I like it. It makes the city feel alive. I like all the different colors and I like the billboards⁷ with eye-catching pictures and slogans.
A; I think that there are too many of them. I think that companies spend far too much money on advertising. They should have lower prices instead. Then they would see more.
B; I see your point, but if companies didn’t spend money on advertising, no one would hear about their products. I agree that some form of advertising can be annoying. I don’t like it when people try to give you leaflets with information about products you have no intention of buying.
A; I really hate receiving spam. I also dislike having to listen to advertisements and jingles⁸ when they are broadcast in stores or on the subway.
B; yes, that annoys me too. With billboards, you can look away, but with broadcasts, you can’t avoid them. I like the way that advertising agencies use comedy in their campaign.
A; I like that too. I don’t like the way that advertising campaign often tell you if you don’t buy a certain product, you’re not cool or modern or efficient or something.
B: that kind of advertising seems to be very common with brand name products. They are always trying to maintain brand loyalty.

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

3 billboard   

n.布告板，揭示栏，广告牌

参考例句：

• He ploughed his energies into his father's billboard business.他把精力投入到父亲的广告牌业务中。
• Billboard spreads will be simpler and more eye-catching.广告牌广告会比较简单且更引人注目。

4 publicity   

n.众所周知，闻名；宣传，广告

参考例句：

• The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
• He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。

5 jingle   

n.叮当声，韵律简单的诗句；v.使叮当作响，叮当响，押韵

参考例句：

• The key fell on the ground with a jingle.钥匙叮当落地。
• The knives and forks set up their regular jingle.刀叉发出常有的叮当声。

6 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

7 billboards   

n.广告牌( billboard的名词复数 )

参考例句：

• Large billboards have disfigured the scenery. 大型告示板已破坏了景色。 来自辞典例句
• Then, put the logo in magazines and on billboards without telling anyone what it means. 接着我们把这个商标刊在杂志和广告看板上，却不跟任何人透漏它的涵意。 来自常春藤生活英语杂志-2006年4月号

8 jingles   

叮当声( jingle的名词复数 )； 节拍十分规则的简单诗歌

参考例句：

• Can I give Del and Mr. Jingles some? 我可以分一点给戴尔和金格先生吗？
• This story jingles bells for many of my clients. 这个故事对我许多客户来说都耳熟能详。