【轻松英文阅读】创意广告

 The new video ad from a Mexican restaurant chain, titled “The Scarecrow,” is already making a big impression. The ad for Chipotle Mexican Grill¹ restaurants has received over 6 million views in just a week. The visually stunning² commercial criticizes how giant companies treat food.

 

This summer, Chipotle became the first US restaurant chain to remove all genetically³ engineered ingredients from their menu. The company’s mission statement is “food with integrity.”

 

The commercial, done in beautiful animation⁴, is set in a dystopian world. All food production is controlled by one giant food company, Crow Foods. We follow the scarecrow, a worker at the Crow Foods factory, through his workday. As the day goes by, he grows sadder as he sees how the animals are treated. Chickens are jabbed with needles to make them grow faster; cows are stuck in small boxes unable to move.

 

But it is not all dark. After the scarecrow leaves the factory, he comes home to find a fresh red pepper growing in his garden. Suddenly, he is inspired to set up a stand to sell fresh food. The commercial ends with a view of his tiny food stand. A sign hangs above it with the slogan, “Cultivate a better world.”

 

What do you think of the commercial and its message? Let me know in your comments.

1 grill   

n.烤架，铁格子，烤肉；v.烧，烤，严加盘问

参考例句：

• Put it under the grill for a minute to brown the top.放在烤架下烤一分钟把上面烤成金黄色。
• I'll grill you some mutton.我来给你烤一些羊肉吃。

2 stunning   

adj.极好的；使人晕倒的

参考例句：

• His plays are distinguished only by their stunning mediocrity.他的戏剧与众不同之处就是平凡得出奇。
• The finished effect was absolutely stunning.完工后的效果非常美。

3 genetically   

adv.遗传上

参考例句：

• All the bees in the colony are genetically related. 同一群体的蜜蜂都有亲缘关系。
• Genetically modified foods have already arrived on American dinner tables. 经基因改造加工过的食物已端上了美国人的餐桌。 来自英汉非文学 - 生命科学 - 基因与食物

4 animation   

n.活泼，兴奋，卡通片／动画片的制作

参考例句：

• They are full of animation as they talked about their childhood.当他们谈及童年的往事时都非常兴奋。
• The animation of China made a great progress.中国的卡通片制作取得很大发展。