轻松英语之旅17:Lenovo inks NBA

　　[00:30.15]Lenovo Group Vice-President Li Lan
[00:33.42]exchanged souvenirs with Mark Fisher,
[00:36.18]managing director of the NBA’s Beijing office.
[00:40.85]Lenovo established a partnership¹ with the NBA,
[00:45.02]the latest effort
[00:46.52]by the world’s third-largest PC manufacturer
[00:49.94]to raise the international profile of its brand.
[00:53.87]The deal, which establishes
[00:56.04]a long-term marketing² partnership,
[00:58.07]was announced in Beijing.
[01:00.59]It is the latest bid
[01:02.19]by the world’s third-largest PC manufacturer
[01:05.42]to raise brand awareness³ through sports events.
[01:22.62]Lenovo Group Vice-President Li Lan
[01:25.70]exchanged souvenirs with Mark Fisher,
[01:29.31]managing director of the NBA’s Beijing office.
[01:44.04]Lenovo Group
[01:45.46]联想集团
[01:47.50]Vice-President 副总裁
[01:51.11]vice- 副职
[01:55.07]vice-chairman 副主席
[01:57.31]vice-governor 副省长
[02:00.93]exchange souvenir
[02:02.50]交换纪念品
[02:12.59]Lenovo established a partnership with the NBA,
[02:17.15]the latest effort
[02:18.63]by the world’s third-largest PC manufacturer
[02:22.14]to raise the international profile of its brand.
[02:39.28]partnership 合作关系
[02:49.75]Joe promised to take me into partnership in his firm.
[02:54.83]乔答应让我成为他公司的合伙人。
[02:58.95]the latest effort
[03:01.01]最近的一次努力
[03:03.60]latest 最近的
[03:09.05]the latest news
[03:10.54]最新消息
[03:12.48]the world’s third-largest PC manufacturer
[03:16.61]世界第三大PC制造商
[03:21.43]Lenovo 联想
[03:24.97]manufacturer 制造商
[03:35.04]If goods are not well made,
[03:37.22]you should complain to the manufacturer.
[03:40.45]如果货物质量不好,则理应向制造商提出控诉。
[03:45.42]raise the international profile of its brand
[03:48.71]提高国际品牌形象
[03:51.14]profile 侧面、轮廓, 形象
[04:00.31]brand 品牌
[04:06.28]The deal, which establishes
[04:08.88]a long-term marketing partnership,
[04:12.04]was announced in Beijing.
[04:14.58]It is the latest bid
[04:16.08]by the world’s third-largest PC manufacturer
[04:19.30]to raise brand awareness through sports events.
[05:03.53]long-term 长期的
[05:06.31]short-term 短期的
[05:09.25]长期投资
[05:11.36]a long-term investment
[05:15.41]bid 试图、努力
[05:21.54]He made a bid for middle class support.
[05:25.12]他努力试图得到中产阶级的支持。
[05:29.39]awareness 意识、认识
[05:37.68]an awareness of the importance of eating a healthy diet
[05:41.91]认识到健康饮食的重要性
[06:01.25]exchange 交换
[06:03.59]souvenir 纪念品
[06:05.91]partnership 合作关系
[06:08.20]manufacturer 制造商
[06:10.65]profile 形象
[06:13.23]awareness 意识
[06:23.07]Lenovo Group Vice-President Li Lan
[06:27.91]exchanged souvenirs with Mark Fisher,
[06:34.34]managing director of the NBA’s Beijing office.
[06:41.84]Lenovo established a partnership with the NBA,
[06:49.32]the latest effort
[06:51.36]by the world’s third-largest PC manufacturer
[06:57.47]to raise the international profile of its brand.
[07:03.46]The deal, which establishes
[07:06.35]a long-term marketing partnership,
[07:10.35]was announced in Beijing.
[07:13.21]It is the latest bid
[07:15.52]by the world’s third-largest PC manufacturer
[07:19.89]to raise brand awareness through sports events.

1 partnership   

n.合作关系，伙伴关系

参考例句：

• The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。
• Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

3 awareness   

n.意识，觉悟，懂事，明智

参考例句：

• There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
• Environmental awareness has increased over the years.这些年来人们的环境意识增强了。