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If you enjoy sharing all your likes and dislikes on Facebook, you’re definitely not alone: research finds that broadcasting personal opinions gives people the same sense of reward as earning money. The study is in the Proceedings1 of the National Academy of Sciences.
Study subjects had their brains scanned while they either talked about their opinions or judged the beliefs of another. And sharing their own point of view stimulated2 more activity in the reward-processing parts of the subjects’ brains.
In another experiment, participants got to choose among reporting their own opinion, judging someone else's opinion or answering a true or false question. And for each choice, they could earn varying amounts of money.
Rather than maximize their winnings by answering the questions that were worth the most cash, people preferred to talk about themselves—even though they sacrificed an average of 17 percent of their potential earnings3 to do it. For the participants, sharing personal information was its own reward.
Which means that people like comedian4 Patton Oswalt, who tweets photos of what he's having for lunch, probably feel like a million bucks5.
Thanks for the minute, for Scientific Americans 60 second Science, I am Sophie Bushwick
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1 proceedings | |
n.进程,过程,议程;诉讼(程序);公报 | |
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2 stimulated | |
a.刺激的 | |
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3 earnings | |
n.工资收人;利润,利益,所得 | |
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4 comedian | |
n.喜剧演员;滑稽演员 | |
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5 bucks | |
n.雄鹿( buck的名词复数 );钱;(英国十九世纪初的)花花公子;(用于某些表达方式)责任v.(马等)猛然弓背跃起( buck的第三人称单数 );抵制;猛然震荡;马等尥起后蹄跳跃 | |
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