生活英语情景口语:广告的作用

N: how do you feel about wearing name logos or slogans on your clothing?

B: I've never really thought about it before. I guess it doesn't bother me.

N: do you think advertising² has an influence on the choices you make when you're shopping?

B: I guess so. I usually buy name-brand clothing, shoes, and electronic goods. How about you?

N: I actually try to avoid name-brand items. I can't stand it when big companies advertise their products all over the place!

B: I know that advertisers are experts at persuading people to spend their money, but I want to buy something that's going to last a long time, but I don't think it always makes sense.

B: do you have a brand preference for anything?

N: I do for shower items like shower gel and shampoo, but I don't for higher-end items.

B: what do you think about the "impossible is nothing" billboard³ on the high street?

N: it's just a slogan for a famous company; there's nothing really special about it.

B: I think it's a brilliant advert¹! It really grabs⁵ my attention!

N: to each their own!
你觉得穿着一件有品牌名称或者广告语的衣服感觉如何?
我以前从来没想过这个问题.我觉得无所谓.
你觉得购物的时候,广告会对你的选择产生影响吗?
我想会有影响的.我一般都会买有牌子的衣服,鞋子和电子商品.你呢?
我一般尽量避免买名牌.大公司到处给他们的商品做广告,这让我难以忍受!
我知道广告商是劝人花钱的专家.不过我认为名牌商品的质量通常都高于没名的商品.
我相信在挑选耐用消费品的时候,名牌的质量都会高于其他品牌,不过这种选择方式并不是永远奏效.
你对什么商品的品牌偏好吗?
我一般对洗浴方面的用品有偏好,比如浴液或洗发水.不过对高端用品就没有这种偏好了.
你觉得大街上”一切皆有可能”的广告牌做得怎么样?
那只是一家著名公司的广告语,没什么特别的.
我觉得那广告相当不错!它确实吸引了我的注意了!
萝卜青菜,各有所爱!
Logo: a printed design or symbol that a company or an organization uses as its special sign (某公司或机构的)标识,标志,徽标

Preference: a greater interest in or desire for somebody/something than somebody/something else 偏爱;爱好;喜爱 uncountable singular⁶ ~ (for sb/sth)
It's a matter of personal preference. 那是个人的爱好问题.
Many people expressed a strong preference for the original plan. 许多人强烈表示喜欢原计划.
I can't say that I have any particular preference. 我说不出自己有什么特别偏好.
Let's make a list of possible speakers,in order of preference. 咱们按优先顺序列出一份可能请到的发言者名单.

High-end: expensive and of high quality 高档的;高端的;价高质优的

Grab⁴: to get somebody's attention 引人注意;吸引
I'll see if I can grab the waitress and get the bill. 我要看能不能引起服务员的注意,让她拿账单来.
Glasgow's drugs problem has grabbed⁷ the headlines tonight(= been published as an important story in the newspapers). 格拉斯哥的毒品问题成了今晚报纸的头条新闻.

 

1 advert   

vi.注意，留意，言及；n.广告

参考例句：

• The advert featured a dolphin swimming around a goldfish bowl.该广告的內容为一条在金鱼缸里游动的海豚。
• Please advert to the contents below.I believe you won't be disappointed.敬请留意后面的内容。相信您一定不会失望的。

2 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

3 billboard   

n.布告板，揭示栏，广告牌

参考例句：

• He ploughed his energies into his father's billboard business.他把精力投入到父亲的广告牌业务中。
• Billboard spreads will be simpler and more eye-catching.广告牌广告会比较简单且更引人注目。

4 grab   

vt./n.攫取，抓取；vi.攫取，抓住(at)

参考例句：

• It is rude to grab a seat.抢占座位是不礼貌的。
• The thief made a grab at my bag but I pushed him away.贼想抢我的手提包，但被我推开了。

5 grabs   

n.试图抓取，有意抢夺( grab的名词复数 )v.抢先，抢占( grab的第三人称单数 )；（尤指匆忙地）取；攫取；（尤指自私、贪婪地）捞取

参考例句：

• The job is up for grabs.Why don't you apply now? 那工作谁都可以争取，你怎么不现在就申请呢？ 来自《简明英汉词典》
• She grabs a stack of baby photos and thrusts them into my hands. 她抓起一沓婴儿照片塞到我手里。 来自辞典例句

6 singular   

adj.个人的，单数的，独一的，唯一的，非凡的；n.单数

参考例句：

• The young man has a singular ear for music.这个年轻人对音乐有非凡的欣赏力。
• The noun is in the singular.这个名词是单数形式。

7 grabbed   

v.抢先，抢占( grab的过去式和过去分词 )；（尤指匆忙地）取；攫取；（尤指自私、贪婪地）捞取

参考例句：

• He was grabbed by two men and frogmarched out of the hall. 他被两个男人紧抓双臂押出大厅。
• She grabbed the child's hand and ran. 她抓住孩子的手就跑。