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(单词翻译:双击或拖选)
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Every year there seems to be a certain craze which sweeps across Britain, whether through clever marketing1 or peer pressure, so that practically every child in the country wants the same thing for Christmas.
Of course, with thousands of parents trying to make their child's Christmas, it's quite easy for the most popular presents to get sold out before everyone can buy one. This leads to parents going to extraordinary lengths to find the desired gift.
In past years, the most favoured toys have included Tracy Island, from the 'Thunderbirds' TV series, and Buzz Lightyear, from the 'Toy Story' film.This years must-have present is the Nintendo Wii, an indication that British children are becoming more and more technologically2 savvy3.
Other presents which are expected to top Christmas wish-lists this year are several toys related to TV programmes, such as popular science-fiction series 'Doctor Who', and pre-school sensation 'In the Night Garden', as well as the main character from the 'Transformers' movie.
As parents desperately4 search shops and online retailers5 for the gifts their children want, some people are cashing in. Those who predicted the trends bought some of the top presents earlier in the year, and can now sell them for great profits on online auction6 websites.
Special stock-check websites have been set up to alert parents as soon as a certain item becomes available anywhere. But with so many people signed up it'll still be a race against time to buy the toys before they sell out again.
Some children will inevitably7 be disappointed on Christmas morning, but let's hope that the chocolates, Christmas dinner and the many other presents will make up for it.
shopping days peer pressure going to extraordinary lengths savvy science-fiction cashing in trends auction to alert inevitably marketing to make must-have wish-lists sensation predicted signed up stock-check a race against time make up for it
购物日
同行压力
不遗余力的
有见识的
科幻
(抓住机会捞一把)赚钱
潮流
拍卖
通知;提醒
难免地
市场推销
使…成功
必备的
(盼望的)礼物清单
轰动
预测的
登记
查看进货
和时间赛跑
补偿
1 marketing | |
n.行销,在市场的买卖,买东西 | |
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2 technologically | |
ad.技术上地 | |
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3 savvy | |
v.知道,了解;n.理解能力,机智,悟性;adj.有见识的,懂实际知识的,通情达理的 | |
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4 desperately | |
adv.极度渴望地,绝望地,孤注一掷地 | |
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5 retailers | |
零售商,零售店( retailer的名词复数 ) | |
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6 auction | |
n.拍卖;拍卖会;vt.拍卖 | |
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7 inevitably | |
adv.不可避免地;必然发生地 | |
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