YouTube-- 我型我秀

After more than a decade it's hard to be amazed by anything on the Internet, but YouTube is amazing. The video-sharing website gets millions of hits every month from people looking for the latest and the strangest pictures from all over the world.

It's the website that's fast becoming the world's first online video network. Launched just last year, YouTube.com now hosts a collection of over 70,000,000 video clips from the comedic to the connoisseur¹. (lovely) Most of the site's content is uploaded by amateur videographers. It's where a bit of talent and technology can create some of the most viewed clips on the web.
This is a chance to send a music letter.

And while it may look as though each video has been created from the quiet confines of someone's bedroom, it's often a corporate² boardroom calling the shots.
25 years ago, to catch the latest music video you just turned on MTV, but not any more, now it's all about YouTube, where record companies are uploading their band's latest videos and you just click and watch as often as you like. The band "OK Go" released their second album for capitol records earlier this year. But it's their videos on YouTube and not radio airplay which have made them so popular with fans.

And the low-budget videos, this one costing little more than the tape on which it was recorded. Don't imply any affiliation³ with a record label which is the ideal.

The whole point is that these are supposed to be made. They are handmade in a basement or a backyard. Barbara Lippert is an advertising⁴ critic with Adweek magazine. And advertisers are equally adept⁵ at making it look like it was made that way. Eh, and, they can get a lot of buzz verily on the net. That buzz has worked wonders for products like Mentos.

These guys who did an experiment with Mentos and Coke got such reaction and they are now working for Mentos which has led to more involved experiments though viewable now only on the Mentos website, but Barbara Lippert says it doesn't matter so long as it's entertaining.

People love to waste time on the Internet and if it's all funny they'll go there, regardless of who put it up there.

So how many people waste time on the Internet? well, according to the Nielsen NetRatings, 19.6 million people visited YouTube in June, that's almost 300 percent more than in January.

That is amazing. And this video, they get a VH1 deal out of it,( that's right the treadmill⁶ video, absolutely unbelievable. Look at that. That is something. Now my concern is that people are gonna try this at their local gyms. You said gyms across the country should be on alert today. That's right. Ambulance is waiting in the wings for that, this thing has been in its first two days. It had a half million hits.

That's amazing. I gotta tell you this YouTube it really is addictive⁷. I was online last week, now when I told my boss is "I wasn't at home". And I watched this thing for about an hour. The stuff they have on there, the mentos experiment they have, the bottle goes over the house. It's fascinating stuff.

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confines:the borders or edges of a place 界限
call the shots:操纵
in the wings:ready to do something or ready to be used when needed 在附近

1 connoisseur   

n.鉴赏家，行家，内行

参考例句：

• Only the real connoisseur could tell the difference between these two wines.只有真正的内行才能指出这两种酒的区别。
• We are looking for a connoisseur of French champagne.我们想找一位法国香槟酒品酒专家。

2 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

3 affiliation   

n.联系，联合

参考例句：

• There is no affiliation between our organization and theirs,even though our names are similar.尽管两个组织的名称相似，但我们之间并没有关系。
• The kidnappers had no affiliation with any militant group.这些绑架者与任何军事组织都没有紧密联系。

4 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

5 adept   

adj.老练的，精通的

参考例句：

• When it comes to photography,I'm not an adept.要说照相，我不是内行。
• He was highly adept at avoiding trouble.他十分善于避开麻烦。

6 treadmill   

n.踏车；单调的工作

参考例句：

• The treadmill has a heart rate monitor.跑步机上有个脉搏监视器。
• Drugs remove man from the treadmill of routine.药物可以使人摆脱日常单调的工作带来的疲劳。

7 addictive   

adj.(吸毒等)使成瘾的，成为习惯的

参考例句：

• The problem with video game is that they're addictive.电子游戏机的问题在于它们会使人上瘾。
• Cigarettes are highly addictive.香烟很容易使人上瘾。