万花筒 2013-04-11&04-13 肯德基菜单革命：无骨炸鸡

And it's a surprise move from an iconic American brand today. KFC, the fried chicken empire, tonight

 

saying they are starting a menu revolution, keeping their original recipe, but taking out something that seems original. Will it be a game changer for the fast food giant? Here tonight, ABC's Martin Kepman.

 

Yeah! KFC! 

 

Original recipe. 

 

Fried chicken giant KFC is going boneless. It's a colossal¹ gamble for the company and an admission that

 

the colonel and his bucket.They belong to a bygone era.

 

 

I think if the colonel

 

were around today he would be very very excited about this product.

 

 

That recipe, 11 spices the better remain to the same. What has changed? Maybe the way Americans eat. The 200-billion dollar a year fast food industry is constantly trying to keep up with millennial,ages 20 to 35 who make up 25% of the population. 

 

 

“There appears to a younger generation that prefers the product in a portable format². The boneless chicken won't be out for a couple of weeks but I got an early taste.”

 

 

“Taste just like chicken.”

 

Along with marketing³ expert, Claudia Townsend.

 

 

-So where is the meat about us. 

 

-Particularly, perhaps for the audience that’s coming to KFC, that’s something they really value. Something that's easy, that's a little bit cleaner, doesn't require much work. 

 

But huge brands' shifts can fizzle. Anyone remember new Coca?

 

“The new taste Coca Cola, better than ever before.”

 

Or the McDLT which flopped⁴ despite this ad campaign, staring a dancing

 

Jessie Alexander. 

 

 

KFC's move to boneless comes with a new ad campaign too and a new catch phrase. 

 

“I ate the bones! I ate the bones!”A joke, of course! But KFC is very serious about its chicken.

1 colossal   

adj.异常的，庞大的

参考例句：

• There has been a colossal waste of public money.一直存在巨大的公款浪费。
• Some of the tall buildings in that city are colossal.那座城市里的一些高层建筑很庞大。

2 format   

n.设计，版式；[计算机]格式，DOS命令:格式化(磁盘)，用于空盘或使用过的磁盘建立新空盘来存储数据；v.使格式化，设计，安排

参考例句：

• Please format this floppy disc.请将这张软盘格式化。
• The format of the figure is very tasteful.该图表的格式很雅致。

3 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

4 flopped   

v.（指书、戏剧等）彻底失败( flop的过去式和过去分词 )；（因疲惫而）猛然坐下；（笨拙地、不由自主地或松弛地）移动或落下；砸锅

参考例句：

• Exhausted, he flopped down into a chair. 他筋疲力尽，一屁股坐到椅子上。
• It was a surprise to us when his play flopped. 他那出戏一败涂地，出乎我们的预料。 来自《简明英汉词典》