世界名牌博览：阿迪达斯

阿迪达斯（adidas）是德国运动用品制造商，阿迪达斯AG的成员公司。以其创办人阿道夫·阿迪·达斯勒（Adolf Adi Dassler）命名，在1920年于接近纽伦堡的黑措根奥拉赫开始生产鞋类产品。1949年8月18日以adidas AG名字登记。阿迪达斯原本由两兄弟共同开设，在分道扬镳后，阿道夫的哥哥鲁道夫·达斯勒 （Rudolf Dassler）开设了运动品牌puma。其经典广告语：“没有不可能”（Impossible is nothing）。2011年3月，斥资1.6亿欧元启用全新口号——adidas is all in（全倾全力）。

Adidas is one of the world’s top sporting brands. It is based in Germany and includes other brands like Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided quality sporting goods for decades. They create a very strong brand loyalty¹ among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas is heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. Its current marketing² slogan perhaps sums up the company’s success - “Impossible is Nothing”.

 

1 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。