世界名牌博览：本田

本田株式会社（本田技研工业株式会社）是世界上最大的摩托车生产厂家，汽车产量和规模也名列世界十大汽车厂家之列。1948年创立，创始人是传奇式人物本田宗一郎。公司总部在东京，雇员总数达18万人左右。现在，本田公司已是一个跨国汽车、摩托车生产销售集团。它的产品除汽车、摩托车外，还有发电机、农机等动力机械产品。

 

Honda Motor Company Ltd. is a Japanese multinational¹ company mainly known for its cars and motorcycles. It’s the sixth largest car maker² in the world. The company was started by a mechanic Soichiro Honda. He made small motorbikes after WWII and by 1964 had become the world’s largest manufacturer of motorbikes. Honda also manufactures garden equipment, boat engines, power generators³ and jet engines. Since 1986, the company has been involved with robotics research. It developed what is today the world’s best-known robot - the ASIMO - in 2000. Honda is also heavily involved in motorsports and has racing⁴ teams in both Formula 1 and motorbike events. Honda’s slogan is “The Power of Dreams”. Its website says: “Dreams inspire us to create innovative⁵ products that enhance mobility⁶ and benefit society.”

 

 

1 multinational   

adj.多国的，多种国籍的；n.多国籍公司，跨国公司

参考例句：

• The firm was taken over by a multinational consulting firm.这家公司被一个跨国咨询公司收购。
• He analyzed the relationship between multinational corporations and under-developed countries.他分析了跨国公司和不发达国家之间的关系。

2 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

3 generators   

n.发电机，发生器( generator的名词复数 )；电力公司

参考例句：

• The factory's emergency generators were used during the power cut. 工厂应急发电机在停电期间用上了。
• Power can be fed from wind generators into the electricity grid system. 电力可以从风力发电机流入输电网。 来自《简明英汉词典》

4 racing   

n.竞赛，赛马；adj.竞赛用的，赛马用的

参考例句：

• I was watching the racing on television last night.昨晚我在电视上看赛马。
• The two racing drivers fenced for a chance to gain the lead.两个赛车手伺机竞相领先。

5 innovative   

adj.革新的，新颖的，富有革新精神的

参考例句：

• Discover an innovative way of marketing.发现一个创新的营销方式。
• He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。

6 mobility   

n.可动性，变动性，情感不定

参考例句：

• The difference in regional house prices acts as an obstacle to mobility of labour.不同地区房价的差异阻碍了劳动力的流动。
• Mobility is very important in guerrilla warfare.机动性在游击战中至关重要。