世界名牌博览：家乐氏

家乐氏公司是美国第二大的谷类早餐制造商。

Kellogg 公司为全世界知名谷物食品和零食制造及销售商, 销售产品包括甜饼乾，薄脆饼乾，烘烤点心，榖类食品，冷冻烘饼，馅饼壳，及冰淇筒。公司的品牌包括Kellogg's，Keebler，Pop- Tarts，Eggo，Cheez-It，Nutri-Grain，Rice Krispies，Murray，Austin，Morningstar Farms，Famous Amos，Carr's，Plantation，Ready Crust，及Kashi。 Kellogg 的产品在全球20个国家制造，并在160多个国家销售。

“衡量一家企业是否成功，标准有很多。当然，最明显的标准是盈利能力和股票价格。衡量一家企业，还可以根据它随时间而改变或开发创新产品的能力。这些要素对于凯洛格公司来说都是必不可少的。但还有另一个我们认为自身应该满足的重要标准，那就是、我们的社会责任。”

——董事长兼首席执行官卡洛斯M. 古铁雷斯（Carlos M. Gutierrez）2003年

 

Kellogg Company (also known as Kellogg or Kellogg's) is the world's top producer of breakfast cereals and cereal products and a leading producer of convenience foods. Kellogg's was founded as the Battle Creek¹ Toasted Corn Flake² Company in 1906 by Will Keith Kellogg. He produced Kellogg's Toasted Corn Flakes³ which became a runaway⁴ commercial success. He renamed his business the Kellogg Company in 1922. Kellogg’s is proud of its corporate⁵ responsibility. The first box of Kellogg's Corn Flakes was packaged in 100 percent recycled paperboard. Kellogg was also one of the first companies to print nutrition messages, recipes and product information on its packages. Kellogg products are sold in more than 180 countries. They include brands such as Nutri-Grain, Rice Krispies, Special K and All-Bran. The company has 30,000 employees worldwide.

 

 

1 creek   

n.小溪，小河，小湾

参考例句：

• He sprang through the creek.他跳过小河。
• People sunbathe in the nude on the rocks above the creek.人们在露出小溪的岩石上裸体晒日光浴。

2 flake   

v.使成薄片；雪片般落下；n.薄片

参考例句：

• Drain the salmon,discard the skin,crush the bones and flake the salmon with a fork.将鲑鱼沥干，去表皮，粉碎鱼骨并用餐叉子将鱼肉切成小薄片状。
• The paint's beginning to flake.油漆开始剥落了。

3 flakes   

小薄片( flake的名词复数 )； （尤指）碎片； 雪花； 古怪的人

参考例句：

• It's snowing in great flakes. 天下着鹅毛大雪。
• It is snowing in great flakes. 正值大雪纷飞。

4 runaway   

n.逃走的人，逃亡，亡命者；adj.逃亡的，逃走的

参考例句：

• The police have not found the runaway to date.警察迄今没抓到逃犯。
• He was praised for bringing up the runaway horse.他勒住了脱缰之马受到了表扬。

5 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。