世界名牌博览：万宝路

万宝路（Marlboro）是一个香烟品牌，由世界第一大烟草公司菲利普·莫里斯（Philip Morris）制造，是世界上最畅销的香烟品牌之一。品牌名称“万宝路”起源于英国,最后在美国独立注册。

2016年6月8日，《2016年BrandZ全球最具价值品牌百强榜》公布，万宝路排第12名。

 

Marlboro is the world’s largest selling brand of cigarettes. It is made by the Philip Morris Company, originally a London-based cigarette maker¹. Philip Morris named the cigarette after the location of the company’s first factory in London’s Great Marlborough Street. In 1902, Morris created a New York branch to market his brands in the U.S.A. The name changed to become easier to spell and by 1924, Marlboro was advertised as a woman's cigarette. In the 1960s that changed as “Marlboro Man” came along. In America, Marlboro is the number one cigarette brand. In 2009, Marlboro's market share of 42% was larger than its two largest competitors combined. Marlboro had to rebrand products marketed as "Lights” or "Mild” because that gave the impression its cigarettes are safe. Marlboro has been a big sponsor² of motor racing³ since 1972.

 

 

1 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

2 sponsor   

vt.发起，主办；资助；n.发起者，资助人

参考例句：

• Sponsor stated they have no idea where he is.赞助方表示他们不知道他在哪儿。
• The sponsor has permanent ad on the website commonly.赞助商一般在网站上有永久性广告。

3 racing   

n.竞赛，赛马；adj.竞赛用的，赛马用的

参考例句：

• I was watching the racing on television last night.昨晚我在电视上看赛马。
• The two racing drivers fenced for a chance to gain the lead.两个赛车手伺机竞相领先。