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世界名牌博览:万宝路

时间:2016-08-16 02:43来源:互联网 提供网友:yajing   字体: [ ]
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    (单词翻译:双击或拖选)
万宝路(Marlboro)是一个香烟品牌,由世界第一大烟草公司菲利普·莫里斯(Philip Morris)制造,是世界上最畅销的香烟品牌之一。品牌名称“万宝路”起源于英国,最后在美国独立注册。
2016年6月8日,《2016年BrandZ全球最具价值品牌百强榜》公布,万宝路排第12名。
 
Marlboro is the world’s largest selling brand of cigarettes. It is made by the Philip Morris Company, originally a London-based cigarette maker1. Philip Morris named the cigarette after the location of the company’s first factory in London’s Great Marlborough Street. In 1902, Morris created a New York branch to market his brands in the U.S.A. The name changed to become easier to spell and by 1924, Marlboro was advertised as a woman's cigarette. In the 1960s that changed as “Marlboro Man” came along. In America, Marlboro is the number one cigarette brand. In 2009, Marlboro's market share of 42% was larger than its two largest competitors combined. Marlboro had to rebrand products marketed as "Lights” or "Mild” because that gave the impression its cigarettes are safe. Marlboro has been a big sponsor2 of motor racing3 since 1972.
 
 

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1 maker DALxN     
n.制造者,制造商
参考例句:
  • He is a trouble maker,You must be distant with him.他是个捣蛋鬼,你不要跟他在一起。
  • A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。
2 sponsor OviwH     
vt.发起,主办;资助;n.发起者,资助人
参考例句:
  • Sponsor stated they have no idea where he is.赞助方表示他们不知道他在哪儿。
  • The sponsor has permanent ad on the website commonly.赞助商一般在网站上有永久性广告。
3 racing 1ksz3w     
n.竞赛,赛马;adj.竞赛用的,赛马用的
参考例句:
  • I was watching the racing on television last night.昨晚我在电视上看赛马。
  • The two racing drivers fenced for a chance to gain the lead.两个赛车手伺机竞相领先。
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