世界名牌博览：妮维雅

妮维雅（NIVEA）是一个由德国公司Beiersdorf所有的大型全球性护肤品与身体护理品品牌。1911年Beiersdorf硏发了拥有Eucerit的油基乳剂皮肤软膏后成立该公司，该乳剂为同类第一种稳定的乳剂。该公司所有人Oskar Troplowitz将公司命名为NIVEA，灵感来自拉丁语nivius（意为雪白）。

Nivea is one of the most trusted names in skin care. It is owned by the German company Beiersdorf, which was established in 1911 when pharmacist Carl Paul Beiersdorf developed the Nivea skin cream. The word ‘nivea’ is Latin for snow-white. A key product of Nivea is lanolin, which is found in sheep’s wool. Beiersdorf was also a pioneer in developing the sticking plaster and deodorizing soap. In 1925 Nivea was marketed for the first time in what is now its distinctive¹ blue containers. Its website says “Nivea has … years of experience in skin and beauty care and stands for innovative² and high-quality products… we are close to consumers, offering them compelling, innovative products. Our brands enjoy universal trust.” In 2010, Nivea announced its product Nivea Happiness Sensation.

 

1 distinctive   

adj.特别的，有特色的，与众不同的

参考例句：

• She has a very distinctive way of walking.她走路的样子与别人很不相同。
• This bird has several distinctive features.这个鸟具有几种突出的特征。

2 innovative   

adj.革新的，新颖的，富有革新精神的

参考例句：

• Discover an innovative way of marketing.发现一个创新的营销方式。
• He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。