世界名牌博览：红牛

1995年12月，“红牛”凭着对中国市场发展的信心和全球战略眼光，从泰国来到中国，成立了红牛维他命饮料有限公司（下称红牛公司），大力开拓中国市场。二十余年来，红牛维他命饮料有限公司建立了覆盖全国的销售网络及机构。秉承国际先进经营理念和管理模式，重在引导和培养消费观念，以“功能饮料市场先入者”的地位和优势，红牛饮料快速打开中国市场，逐步发展成为中国饮料行业的领军品牌。

2016年6月8日，《2016年BrandZ全球最具价值品牌百强榜》公布，红牛排第90名。

 

Red Bull is the world’s most popular energy drink. It originated in Thailand and was brought to global attention by an Austrian toothpaste marketer called Dietrich Mateschitz. He was amazed how a Thai pick-me-up drink called Krating Daeng (“Red Bull” in Thai) helped him overcome jetlag on his trips to Thailand. He teamed up with Chaleo Yoovidhya, the maker¹ of the drink and together they unleashed² a global brand. It was launched in Hungary in 1992 and entered the U.S. market five years later. Forbes magazine cites both Mateschitz and Yoovidhya as being among the richest people in the world. Their company now sponsors successful Formula One racing³ teams and other sports. The drink is not without its controversies⁴, one of which is Germany and Taiwan banning it for containing minute traces of cocaine⁵.

1 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

2 unleashed   

v.把（感情、力量等）释放出来，发泄( unleash的过去式和过去分词 )

参考例句：

• The government's proposals unleashed a storm of protest in the press. 政府的提案引发了新闻界的抗议浪潮。
• The full force of his rage was unleashed against me. 他把所有的怒气都发泄在我身上。 来自《简明英汉词典》

3 racing   

n.竞赛，赛马；adj.竞赛用的，赛马用的

参考例句：

• I was watching the racing on television last night.昨晚我在电视上看赛马。
• The two racing drivers fenced for a chance to gain the lead.两个赛车手伺机竞相领先。

4 controversies   

争论

参考例句：

• We offer no comment on these controversies here. 对于这些争议，我们在这里不作任何评论。 来自英汉非文学 - 历史
• The controversies surrounding population growth are unlikely to subside soon. 围绕着人口增长问题的争论看来不会很快平息。 来自辞典例句

5 cocaine   

n.可卡因，古柯碱（用作局部麻醉剂）

参考例句：

• That young man is a cocaine addict.那个年轻人吸食可卡因成瘾。
• Don't have cocaine abusively.不可滥服古柯碱。