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家居女王传授创业经验

时间:2021-03-12 05:55来源:互联网 提供网友:nan   字体: [ ]
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Anchor: Are You looking for the perfect recipe for business success? look no further than between the pages of Martha Stewart's latest book the Martha Rules: Ten Essentials for Achieving Success as You Start to Build or Manage a Bussiness. And Martha should know she has got magzines, books, product lines and television shows both daytime and prime time with her name on all of them. Martha ,good morning(HI.) ,welcome back!(Thank you!)You know everybody obviously admires your business, acumen1 and prowess and what a smart, savvy2 business woman you are. And obviously you wanted to share the secrets of your success. Right?

Martha: Oh,yes.Finally, I've got to write a book that's not a cook book, not a how-to book about decorating or weddings, not that those are bad. Those are fantastic . But I finally wrote down what I think are very simple practical ways to be successful in an entrepreneurial venture.

Anchor: And I know in the first a few pages of the book, you talk ,Martha about your experience, said that, at the Alderson Federal Prison and I thoght it was so funny instead of picking locks ,they were picking your brain. All those women, they were trying to figure out, you know, ideas so they could be more entrepreneurial(It was so...) which I think it's amazing .(It was so interesting, because...)You were like a de facto business consultant3.

Martha: Well,I was. And because in many of these institutions there are no consultants,there are no real teachers there to help these women, whom...some of whom were incarcerated4 for 20 years.(Right)I mean this is not good. But I was so happy to be able to be of use and be helpful and give advice,(I think it's so great)because their minds are working 24 hours a day just like our minds are working.( And they have a lot of time to think) And they have a lot of time to think and plan for the future. And they should be encouraged to. But this is not just for women in prison.(No,no, obviously it's for all women but some are universal). This book is for, as well as for men and women who have a good idea , who think that they are entrepreneurial,who really want to build a business, manage a business and grow a business.

Anchor: Let's talk about some of your rules. We don't have time to go through all of them Martha. But one is passion. And that is the number one rule in your book.(right).You have to be passionate5 about what you're doing . You say, don't confuse enthusiasm with passion.What do you mean?

Martha: Well, I mean that you should really build your business aroud, something that you are inherently passionate about. It's very important that you have a deep-seated interest in what you want to work in. Because otherwise it's just gonna be another job.(It's gonna be drudgery6.)Yeah. Well ,it could be. I don't ever say I'm going to work to work.You know .(right)I'm going to work to create. I'm going to work to make a wonderful television program.(and have fun)I'm going out to the garden to garden not to work in the garden.That's passion.

Anchor: And in fact, you've also talked about how frustration7 can lead to a good idea.For example you were frustrated8 that you couldn't find a pink collar you were looking for(exactly) ,and so you decided9 to create your own from chicken eggs I remember reading about that in your magzine Park. Believes and stones vary Martha.

Martha: Yep. But it's true. I mean because I look for what's not there that I need. And if it's not there, it may be the basis for a really good business.I'm sure Bill Gates did that when he started Microsoft. I'm sure the Google guys did that when they started Google. It's looking for the void, filling that void with something useful and needed by many many people.

Anchor: You talk about keeping quality on the pedestal and sometimes quality and mass consumption are (at) odds10. Not even mass consumption but profitability, (right)let's say.

Martha: Right. But it's more about the bottom line. And one of the first things to go when you're cutting cost then you're trying to keep your business afloat may be the quality of your big idea. That product that you are so proud of. Don't let the quality go.

Anchor: And You also say take risks not chances. And that brings me to the question. Are you obviously, you are taking a lot of risks right now,are you happy doing everything you have done I mean(Oh, very much so.) in another words do you have any regrets?

Martha: None, I mean none, I mean I went through a period of 2 years of that great difficulty, came back with a passion, with a really guiding light behind me(Right.), trying to focus on making sure that every aspect of our businesses of Martha Stewart Living was great. And I try to get that across in the book.That you really have to focus, you have to be determined11 ,you have to keep the quality, keep the big idea.Work really hard and have an A(ce) team all around you. All of that is disccussed in this book, which I think will be very useful. You should read it if you, you know.. .

Anchor: Yeah,yeah I could always use a little help in every area of my life .Well, the book is Martha ,the Martha Rules: Ten Essentials for Achieving Success as You Start ,Build or Manage a Business. Martha,as always great to see you! You can read an except on our website by the way.(Excellent!)


点击收听单词发音收听单词发音  

1 acumen qVgzn     
n.敏锐,聪明
参考例句:
  • She has considerable business acumen.她的经营能力绝非一般。
  • His business acumen has made his very successful.他的商业头脑使他很成功。
2 savvy 3CkzV     
v.知道,了解;n.理解能力,机智,悟性;adj.有见识的,懂实际知识的,通情达理的
参考例句:
  • She was a pretty savvy woman.她是个见过世面的漂亮女人。
  • Where's your savvy?你的常识到哪里去了?
3 consultant 2v0zp3     
n.顾问;会诊医师,专科医生
参考例句:
  • He is a consultant on law affairs to the mayor.他是市长的一个法律顾问。
  • Originally,Gar had agreed to come up as a consultant.原来,加尔只答应来充当我们的顾问。
4 incarcerated 6f3f447e42a1b3e317e14328c8068bd1     
钳闭的
参考例句:
  • They were incarcerated for the duration of the war. 战争期间,他们被关在狱中。 来自辞典例句
  • I don't want to worry them by being incarcerated. 我不想让他们知道我被拘禁的事情。 来自电影对白
5 passionate rLDxd     
adj.热情的,热烈的,激昂的,易动情的,易怒的,性情暴躁的
参考例句:
  • He is said to be the most passionate man.据说他是最有激情的人。
  • He is very passionate about the project.他对那个项目非常热心。
6 drudgery CkUz2     
n.苦工,重活,单调乏味的工作
参考例句:
  • People want to get away from the drudgery of their everyday lives.人们想摆脱日常生活中单调乏味的工作。
  • He spent his life in pointlessly tiresome drudgery.他的一生都在做毫无意义的烦人的苦差事。
7 frustration 4hTxj     
n.挫折,失败,失效,落空
参考例句:
  • He had to fight back tears of frustration.他不得不强忍住失意的泪水。
  • He beat his hands on the steering wheel in frustration.他沮丧地用手打了几下方向盘。
8 frustrated ksWz5t     
adj.挫败的,失意的,泄气的v.使不成功( frustrate的过去式和过去分词 );挫败;使受挫折;令人沮丧
参考例句:
  • It's very easy to get frustrated in this job. 这个工作很容易令人懊恼。
  • The bad weather frustrated all our hopes of going out. 恶劣的天气破坏了我们出行的愿望。 来自《简明英汉词典》
9 decided lvqzZd     
adj.决定了的,坚决的;明显的,明确的
参考例句:
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
10 odds n5czT     
n.让步,机率,可能性,比率;胜败优劣之别
参考例句:
  • The odds are 5 to 1 that she will win.她获胜的机会是五比一。
  • Do you know the odds of winning the lottery once?你知道赢得一次彩票的几率多大吗?
11 determined duszmP     
adj.坚定的;有决心的
参考例句:
  • I have determined on going to Tibet after graduation.我已决定毕业后去西藏。
  • He determined to view the rooms behind the office.他决定查看一下办公室后面的房间。
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