中国汽车大举进军美国市场

Neil: And talk about in the toilet what if I told you that American-made vehicles are so yesterday, my next guest plans to be the first to import and sell Chinese cars in North America and predicts that within 5 years Americans will be buying one million Chinese-made cars from his dealers¹. With us now is Malcolm Bricklin. He is the founder² and CEO of Visionary Vehicles.

Neil: Really?

Malcolm Bricklin: Really Neil.

Neil: What's doing it?

Malcolm Bricklin: What's do it is that they decided³ to come into the automobile⁴ business and when the Chinese society wanna go into a market, what they do is study, all the case study is who are the best people, and they picked Toyota and Lexus, so they said we wanna copy them, except we wanna sell more than both of them.

Neil: Yeah, but there is always a learning curve right? (Yeah. )When the first Japanese cars came into this country, they were crap, you know, the first Korean cars that came into this country, they were junk too. And then, you know they got better. Obviously, much better. Who would want to be the American to be the first to buy these Chinese cars?

Malcolm Bricklin: Well, the Japanese cars when they came in with Toyota and Datsun first, they had a recover, and do something better, when I came in with Subaru in 1968, they were there from the day Subaru came in, they were top-quality and they remain top quality. What you need to do to have top quality is to get great designers, get great equipment , put a lot of money into the thing and have the determination to do it.

Neil: And it's going to be cheap, right, much cheaper than the promoter. . . . .

Malcolm Bricklin: Well, we're going to go with cars Like BMW or Mercedes, and be 30, 40% cheaper than them.

Neil: All right, but I tell you a BMW and Mercedes buyer isn't going to buy a Chinese car.

Malcolm Bricklin: I agree 100 percent. We are not after them. (Yeah. ) We want to build a car that would be equal to in everyway, shape or form, except it, and feels rich and sell to people who can afford to buy TOYOTAs and NISSIANs and Hondas.

Neil: Are they gonna want it?

Malcolm Bricklin: Well, we think they are going to, because they are designed by Pininfarina and Bertone, engines by AVL and interiors that are gonna be knocked out. So, we are going to take all the advantages. . .

Neil: Usually, when you are combining those types of people all together.

Malcolm Bricklin: Yeah

Neil: It's a disaster.

Yeah, it could be, it could be, but then once again, they read all the history, they had all the benefits to see what was wrong and what was good(Yeah), and they are picking the good and they are listening, big time.

Neil: But would you as a consumer, you are a very smart businessman, but would you as a consumer buy the first off the lot?

Malcolm Bricklin: Well, somebody just did a study in Automotive News , I just read yesterday as a matter, Ed Laphen, I believe is the one who did it. and he said that they polled people from Asian models and they asked if they would buy Chinese cars, if they thought they would be of the same quality and 51% said yes.

Neil: But now the issue would be price, so the only thing that compelled the Americans thrilled to buy Japanese cars is by comparison they were so cheap, (Absolutely) even when the quality was shoddy. And now we know in retrospect⁵ this quality quickly caught up and then surpassed the American car makers⁶. The same with Hyundai , I guess in Korea when they were originally they were junk . They have gotta extremely much better. Arh, who wants to wait through a learning curve with Chinese cars?

Malcolm Bricklin: Then I don't think they're gonna have to, the learning curve they have been doing is less 5 years, they have been learning how to really build good cars(Yeah), and now they bring in the very best of the best with us and others from around the world.

Neil: So you are an American manufacturer , what's gone through your head?

Malcolm Bricklin: It's gonna be a problem, but the American manufacturers have more problems just than the Chinese, because they have porblems now and the Chinese aren't here.

Neil: And Chinese are cheap labor⁷, right?

Malcolm Bricklin: Yeah, absolutely, it's going to be a very very serious realignment of the way the world is.

Neil: All right, all right, Malcolm Bricklin. Thank you very much with Visionary Vehicles he is the founder and CEO.

1 dealers   

n.商人( dealer的名词复数 )；贩毒者；毒品贩子；发牌者

参考例句：

• There was fast bidding between private collectors and dealers. 私人收藏家和交易商急速竞相喊价。
• The police were corrupt and were operating in collusion with the drug dealers. 警察腐败，与那伙毒品贩子内外勾结。

2 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

3 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

4 automobile   

n.汽车，机动车

参考例句：

• He is repairing the brake lever of an automobile.他正在修理汽车的刹车杆。
• The automobile slowed down to go around the curves in the road.汽车在路上转弯时放慢了速度。

5 retrospect   

n.回顾，追溯；v.回顾，回想，追溯

参考例句：

• One's school life seems happier in retrospect than in reality.学校生活回忆起来显得比实际上要快乐。
• In retrospect,it's easy to see why we were wrong.回顾过去就很容易明白我们的错处了。

6 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

7 labor   

n.劳动，努力，工作，劳工；分娩；vi.劳动，努力，苦干；vt.详细分析；麻烦

参考例句：

• We are never late in satisfying him for his labor.我们从不延误付给他劳动报酬。
• He was completely spent after two weeks of hard labor.艰苦劳动两周后，他已经疲惫不堪了。