英闻天下——108 Competition for TV Market in CES 2013

 　　This year, TV makers¹ are doing their best to give huge-screen fanatics² more breathing room. New "ultrahigh-definition" sets were shown off Monday by LG Electronics, Sharp, Sony and Samsung Electronics at the international CES gadget³ show in Las Vegas.

 

　　Explaining the new Samsung UHD TV, Samsung executive, Joe Stinziano says the screen almost floats within the frame.

 

　　"We created a timeless gallery design and it will complement⁴ any living room for many years to come. The screen, which almost floats within the frame, is mesmerizing⁵. Ultra high-definition resolution offers four times the pixels of traditional LED and this pixel density⁶ resolves the smallest of details for an unbelievable lifelike quality images."

 

　　The TV is also offering "T-commerce", which is a way to shop for the clothes you see on TV. Stinziano says it's an entirely⁷ new way to interact with the TV.

 

　　"We're also introducing an entirely new way to interact with your TV. We call it 'T-Commerce.' For instance, while watching the Fox hit show, 'New Girl' viewers will be able to find out who designed Jess' outfit⁸ and even purchase it with a click of the remote."

 

　　Always losing your TV remote? Panasonic offers voice interaction capability⁹, so you can tell the TV what to do by using voice commands.

 

　　Sharp showed off a model expected in stores in March: the 8-series, which includes a TV remote control app (application) to use with smartphones or tablets. Mark Viken from Sharp explains:

 

　　"We're launching a new TV remote control app. That lets consumers conveniently control their Aquos TVs from Android or iOS smartphones and tablets. Also, our exciting Beam App turns your smartphone or tablet into a fully¹⁰ functional¹¹ content sharer."

 

　　Ultra-HD sets come as small as new models from LG and Sony, which stretch 55 inches diagonally. It could be a few years before prices come down enough for the masses to justify¹² buying ultra-HD TVs.

 

　　Hampering¹³ sales even further, ultra-HD faces another problem: There's very little content. Since 2004, only about 50 movies have been shot with an ultra-HD camera. They include the James Bond hit "Skyfall" and the Batman sequel, "The Dark Knight¹⁴ Rises." Only a handful of movies shot on film, including "Taxi Driver," have been converted to ultra-HD.

 

　　There's also no standard way of getting content to the TV.

 

　　Could ultra-HD be a passing fad¹⁵? Possibly. But one advantage it has over other recent innovations is that most people can appreciate increased clarity on giant screens.

 

　　With nearly 8.3 million pixels, an ultrahigh definition or the Sony "4K" screen contains four times more pixels than an HD TV.

 

　　Phil Molyneux, Sony Chief Operating Officer explains what the Sony 4K - or ultra-HD world means.

 

　　"It's really like looking through a window. In the US, we took ownership to show what only Sony can do with the 4K world that we are creating. We want our customers to experience not only amazing upscaling capability but also to have remastered and true 4K content to enjoy with their new 84-inch Sony 4K TV."

 

　　However, there's no standard way of getting content to the TV, although Sony took the lead in making movies shot in native ultra-HD make it to market. So it's still early to tell who is going to take the lead in the ultra-HD market.

1 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

2 fanatics   

狂热者，入迷者( fanatic的名词复数 )

参考例句：

• The heathen temple was torn down by a crowd of religions fanatics. 异教徒的神殿被一群宗教狂热分子拆除了。
• Placing nukes in the hands of baby-faced fanatics? 把核弹交给一些宗教狂热者手里？

3 gadget   

n.小巧的机械，精巧的装置，小玩意儿

参考例句：

• This gadget isn't much good.这小机械没什么用处。
• She has invented a nifty little gadget for undoing stubborn nuts and bolts.她发明了一种灵巧的小工具用来松开紧固的螺母和螺栓。

4 complement   

n.补足物，船上的定员；补语；vt.补充，补足

参考例句：

• The two suggestions complement each other.这两条建议相互补充。
• They oppose each other also complement each other.它们相辅相成。

5 mesmerizing   

adj.有吸引力的，有魅力的v.使入迷( mesmerize的现在分词 )

参考例句：

• I think you must be mesmerizing me, Charles. 查尔斯，我想你一定在对我施催眠术啦。 来自辞典例句
• The attendant one-dimensional wave equation has mesmerizing harmonic properties. 伴生的一元波平衡具有迷人的和谐特性。 来自电影对白

6 density   

n.密集，密度，浓度

参考例句：

• The population density of that country is 685 per square mile.那个国家的人口密度为每平方英里685人。
• The region has a very high population density.该地区的人口密度很高。

7 entirely   

ad.全部地，完整地；完全地，彻底地

参考例句：

• The fire was entirely caused by their neglect of duty. 那场火灾完全是由于他们失职而引起的。
• His life was entirely given up to the educational work. 他的一生统统献给了教育工作。

8 outfit   

n.（为特殊用途的）全套装备，全套服装

参考例句：

• Jenney bought a new outfit for her daughter's wedding.珍妮为参加女儿的婚礼买了一套新装。
• His father bought a ski outfit for him on his birthday.他父亲在他生日那天给他买了一套滑雪用具。

9 capability   

n.能力；才能；(pl)可发展的能力或特性等

参考例句：

• She has the capability to become a very fine actress.她有潜力成为杰出演员。
• Organizing a whole department is beyond his capability.组织整个部门是他能力以外的事。

10 fully   

adv.完全地，全部地，彻底地；充分地

参考例句：

• The doctor asked me to breathe in,then to breathe out fully.医生让我先吸气，然后全部呼出。
• They soon became fully integrated into the local community.他们很快就完全融入了当地人的圈子。

11 functional   

adj.为实用而设计的，具备功能的，起作用的

参考例句：

• The telephone was out of order,but is functional now.电话刚才坏了，但现在可以用了。
• The furniture is not fancy,just functional.这些家具不是摆着好看的，只是为了实用。

12 justify   

vt.证明…正当(或有理)，为…辩护

参考例句：

• He tried to justify his absence with lame excuses.他想用站不住脚的借口为自己的缺席辩解。
• Can you justify your rude behavior to me?你能向我证明你的粗野行为是有道理的吗？

13 hampering   

妨碍，束缚，限制( hamper的现在分词 )

参考例句：

• So fraud on cows and development aid is seriously hampering growth. 因此在牛问题上和发展补助上的诈骗严重阻碍了发展。
• Short-termism, carbon-trading, disputing the science-are hampering the implementation of direct economically-led objectives. 短效主义，出售二氧化碳，进行科学辩论，这些都不利于实现以经济为主导的直接目标。

14 knight   

n.骑士，武士；爵士

参考例句：

• He was made an honourary knight.他被授予荣誉爵士称号。
• A knight rode on his richly caparisoned steed.一个骑士骑在装饰华丽的马上。

15 fad   

n.时尚；一时流行的狂热；一时的爱好

参考例句：

• His interest in photography is only a passing fad.他对摄影的兴趣只是一时的爱好罢了。
• A hot business opportunity is based on a long-term trend not a short-lived fad.一个热门的商机指的是长期的趋势而非一时的流行。