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(单词翻译:双击或拖选)
Fast-food Chain Serves Up Degree Course 快餐连锁店提供学位课程
Against a background of controversial plans to triple university tuition fees, students feeling the pinch might be tempted1 by a new degree course where you can study while working full time.
The new qualification will be offered by fast-food chain McDonald's, who are launching their own two-year foundation degree in business management for restaurant bosses in the UK.
Their aptly-named Hamburger University in North London has been training McDonald's managers since the late 70s, and will now add accredited2 degrees to the menu for the first time.
Traditionally, working at the hamburger chain has often been seen as a less-than-desirable vocation3, even giving rise to its own slang word: the dreaded4 'McJob'.
According to the Oxford5 English Dictionary, a McJob is an "unstimulating, low-paid job with no prospects6".
But McDonald's senior vice-president David Fairhurst says the course challenges these misconceptions about the employer.
"The old 'McJob' label is lazy and snobbish7", he says.
The course is a demonstration8 of how seriously the company takes the training of its staff, says Mr Fairhurst. He also wishes for the company to be seen as a "pioneer" in educating employees.
"People no longer want to choose between jobs and education. They should not be parallel universes," he says.
The new degree will be taught by a combination of classroom study, e-learning and training in the workplace.
However, McDonald's is not the only company which is developing its own qualifications. Department store Harrods has set up its own degree course, and Microsoft awarded qualifications to 17,500 people in the UK last year.
Glossary 词汇表
controversial plans 有争议的计划
triple 增至三倍
feeling the pinch 感到手头拮据
foundation degree 基础学位
business management 商业管理
aptly-named 巧妙命名的
accredited degrees 官方认可的学位
hamburger chain 汉堡连锁店
less-than-desirable 不太令人满意
vocation 职业
giving rise to 导致
dreaded 令人畏惧的
unstimulating 没有刺激的
no prospects 没有前途的
misconceptions 错误概念
label 标签
snobbish 势利的
pioneer 先锋、前驱
parallel universes 平行宇宙、平行的世界
department store 百货商店
1 tempted | |
v.怂恿(某人)干不正当的事;冒…的险(tempt的过去分词) | |
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2 accredited | |
adj.可接受的;可信任的;公认的;质量合格的v.相信( accredit的过去式和过去分词 );委托;委任;把…归结于 | |
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3 vocation | |
n.职业,行业 | |
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4 dreaded | |
adj.令人畏惧的;害怕的v.害怕,恐惧,担心( dread的过去式和过去分词) | |
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5 Oxford | |
n.牛津(英国城市) | |
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6 prospects | |
n.希望,前途(恒为复数) | |
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7 snobbish | |
adj.势利的,谄上欺下的 | |
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8 demonstration | |
n.表明,示范,论证,示威 | |
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