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(单词翻译:双击或拖选)
Cashing in on the Olympics?
Summary
22 May 2012
The Olympic torch relay1 continues its journey around Britain with a host of sporting stars queuing up to carry the torch. It is a great honour to be chosen to carry the flame, though some have seen it as an opportunity to make money too.
Reporter:
Rob Broomby
Report
It's not quite in the Olympic spirit. Before day one of the torch relay was completed, one of the golden symbols appeared for sale online. A torch used on day one is currently2 attracting bids on the internet auction3 site, eBay, in excess of $79,000. According to the seller the money will go to regional charities. But what's to stop participants cashing in and pocketing the money themselves? Julia Immonen was awarded her relay place after rowing across the Atlantic with a team of women. She says she can't understand why anyone would want to sell such a prestigious4 item.
One torch is thought to have sold for more than $237,000. Given that the participants were asked to pay just $314 to keep the torches that is quite a profit. A spokesperson for LOCOG - the Olympic organising committee - said the torches were the personal property of the individual runners and it was their choice to do with them as they wanted. She said she only hoped they went to a good home.
Compared to the controversies5 over the scale of commercial sponsorship for London 2012, and the control of the brand, this may be of minor6 concern. The torch relay is the moment when the magic and mystique of the Games touches local communities. It is a-once-in-a-lifetime experience and for most people seeing it pass by is enrichment7 enough.
1 relay | |
n.接力赛,中继转播(设备);vt.转述,转播 | |
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2 currently | |
adv.通常地,普遍地,当前 | |
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3 auction | |
n.拍卖;拍卖会;vt.拍卖 | |
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4 prestigious | |
adj.有威望的,有声望的,受尊敬的 | |
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5 controversies | |
争论 | |
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6 minor | |
adj.较小(少)的,较次要的;n.辅修学科;vi.辅修 | |
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7 enrichment | |
n.丰富;改进 | |
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