英语听力精选进阶版 13787

Disney bans junk food adverts¹

Summary

7 June 2012

The Walt Disney Company has said it will be the first major media company to ban advertisements for certain foods. The company, which runs TV and radio stations, as well as its famous theme parks, says it is setting new standards in an effort to tackle the country's growing problem of childhood obesity².

Reporter:

Paul Adams

Report

It has become commonplace to report that America is in the midst of an epidemic³ of obesity. Recent studies have shown that almost a third of the country's children are overweight or obese⁴.

Part of the problem is advertising⁵. Manufacturers of junk food and sugary drinks spend around a billion dollars a year on commercials directed at children under twelve years old. The Walt Disney Company says it will no longer be a part of this. Under new rules, its TV and radio channels, as well as its websites, will have to abide⁶ by new standards.

Inevitably⁷, there is scepticism about Disney's move. The new rules won't come into effect for another three years and much will depend on how Disney actually defines junk food.

But it's all part of a growing campaign to fight obesity. Last week, in the first move of its kind by an American city, the Mayor of New York, Michael Bloomberg, proposed a ban on the sale of sugary drinks over 480 millilitres in size at restaurants, food trucks, cinemas and sports arenas⁸. It's a controversial step - one poll over the weekend found that 53% of New Yorkers think it's a bad idea.

1 adverts   

advertisements 广告，做广告

参考例句：

• the adverts on television 电视广告
• The adverts are not very informative. 这些广告并没有包含太多有用信息。

2 obesity   

n.肥胖，肥大

参考例句：

• One effect of overeating may be obesity.吃得过多能导致肥胖。
• Sugar and fat can more easily lead to obesity than some other foods.糖和脂肪比其他食物更容易导致肥胖。

3 epidemic   

n.流行病；盛行；adj.流行性的，流传极广的

参考例句：

• That kind of epidemic disease has long been stamped out.那种传染病早已绝迹。
• The authorities tried to localise the epidemic.当局试图把流行病限制在局部范围。

4 obese   

adj.过度肥胖的，肥大的

参考例句：

• The old man is really obese,it can't be healthy.那位老人确实过于肥胖了，不能算是健康。
• Being obese and lazy is dangerous to health.又胖又懒危害健康。

5 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

6 abide   

vi.遵守；坚持；vt.忍受

参考例句：

• You must abide by the results of your mistakes.你必须承担你的错误所造成的后果。
• If you join the club,you have to abide by its rules.如果你参加俱乐部，你就得遵守它的规章。

7 inevitably   

adv.不可避免地；必然发生地

参考例句：

• In the way you go on,you are inevitably coming apart.照你们这样下去，毫无疑问是会散伙的。
• Technological changes will inevitably lead to unemployment.技术变革必然会导致失业。

8 arenas   

表演场地( arena的名词复数 )； 竞技场； 活动或斗争的场所或场面； 圆形运动场

参考例句：

• Demolition derbies are large-scale automobile rodeos that take place in big arenas. 撞车比赛指的是在很大的竞技场上举行的大型汽车驾驶技术表演。
• Are there areas of privacy in the most public of arenas? 在绝大部分公开的场合中存在需要保护隐私的领域吗？