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Travel company tells Danes to have sex on holiday
Summary
28 March 2014
A Danish travel company claims that sending more couples to romantic cities like Paris could help them have more children. A new advertising1 campaign says that while a recent UN survey said Denmark was the happiest nation on Earth, it's not the sexiest.
Reporter:
Malcolm Brabant
Report
In a video commercial, the company asks whether sex can 'save' Denmark. The country has a problem, it says. The birth rate is at its lowest for 27 years.
Amid2 images of empty playgrounds and old people, the company says it's concerned that the country won't be able to support its ageing population.
Using a sexologist to support its thesis3, the company claims that holidays in romantic destinations like Paris are good for the cause, as couples have 46% more sex while on vacation.
It's offering what it calls an ovulation discount to women who supply details of their menstrual cycle so they can travel at their most fertile4 time. And it's staging a competition for those who can prove that they made a baby while on vacation. The prize? A supply of infant5 products and a child-friendly holiday.
1 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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2 amid | |
prep.在…中间,在…之中,被…围绕 | |
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3 thesis | |
n.论题,论点,论文 | |
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4 fertile | |
adj.肥沃的,富饶的;多产的,丰产的 | |
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5 infant | |
n.婴儿,幼儿;adj.婴儿的;幼稚的,初期的 | |
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